I/We undertake to the best of my/our ability to uphold the prestige of the British Toy and Hobby Association (“Association”) and to further its objects for the welfare of the membership and the good name of the industry and trade as a whole and declare my/our willingness to abide by the following code of practice (as amended, updated or re-issued from time to time) as a condition of my/our membership of the Association:-

  1. I/We agree to manufacture and market only toy and hobby products that conform to appropriate legislation and to exercise due diligence in regard to the safety of my/our products.
  2. I/We understand that if I/we wish to use the Association’s Lion Mark on or in relation to my/our products, I/we must have entered into and adhered to the Association’s current standard form licence to use the Lion Mark (as amended, updated or re-issued by the Association from time to time).  Lion Mark licence holders are required by the Association to periodically undergo a systems appraisal to ensure compliance with the terms of licence.
  3. I/We agree to deal promptly with any enquiries as to the safety of my/our products and take effective action where appropriate.
  4. I/We understand that a successful prosecution under appropriate toy safety legislation will be regarded by the Association as a breach of this code.
  5. I/We declare that I/We will apply appropriate ethical standards in the factories used for the manufacture of my/our toy products and that I/we shall not do anything that would bring the Association into disrepute.  I/We declare that I/we comply with the principles contained in the ICTI Code of Business Practices.  It is my/our intention in relation to toy products to have those products manufactured by factories that are in the ICTI CARE Process* — or by factories that meet the requirements of i) another recognised social compliance organisation or ii) another code of an equivalent or greater standard.
  6. I/We declare that I/we do not manufacture or market toy or hobby products that are counterfeit or otherwise infringe the proprietary rights of others.  I/we understand that a judgment against me/us resulting from a claim, whether brought privately or otherwise, for copyright, design right or trade mark infringement may lead to the withdrawal of product from the market, will be regarded by the Association as a breach of this code.
  7. I/We undertake that all my/our advertising of toy and hobby products in whatever form is legal, decent, honest and truthful and is in conformity with both BCAP Code (The UK Code of Broadcast Advertising) and the CAP Code (UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing).
    Where a particular form of advertising or marketing is not covered by existing codes, I/we shall apply the spirit of those existing codes to that form of advertising or marketing.
  8. I/We undertake that any toy gun, imitation or replica fireman modelled on a firearm designed or produced since 1870 is coloured in accordance with the October 2007 version of the Association’s code for such products;
  9. I/We undertake to use our best endeavours to minimise any negative environmental impact of conducting my/our business.  The assessment of environmental impact shall cover all aspects of product and packaging design, production and distribution.
  10. I/We understand that the Association reserves the right to refer breaches of this code to the independently constituted Complaints Committee which will report to the Council of the Association with recommendations as to the action to be taken.
  11. I/We understand that breaches of the code may lead to my/our expulsion from the Association, the denial of space at the Toy Fair and the termination of the Lion Mark licence (where applicable).