Before you begin
To realistically calculate your chances of success before entering into a time consuming, and possibly costly effort, you should make an honest evaluation of your personal circumstances as well as your invention.
Are you extremely self-motivated? Can you face business-related obstacles such as strong competition, criticism and rejection? Do you have the time, endurance and financial resources? Some inventors have left their permanent jobs to devote time to their venture, as the ‘turnaround time’ to get a new item on toy retail shelves sometimes exceeds two years. Research, legal fees and production can be expensive too.
As for your invention, there are industry-related questions you must consider: Is it unique? Will it sell? Is it cost-effective? Do you have legal protection? These questions are covered in more detail below.
If you have answered all of the questions above honestly, and have decided that the item you invented and your total commitment to bringing it to the toy marketplace give you a good chance for success, then you are on your way!