BTHA Guidance
Providing information and insights on issues impacting the toy industry.
Toy Safety
Safety in all aspects of toy design and manufacturing, is the biggest priority for us and our members. To ensure that children can enjoy playing with our members toys safely, members are required to adhere to our Code of Practice, and ensure that all products conform to the required standards and the Toys (Safety) Regulations.
Legislation Trackers
The BTHA tracks changes to both GB and EU safety legislation to help members keep informed.
Read moreUK Toys (Safety) Regulations Guidance
The Toys (Safety) Regulations 2011 control the safety of toys in the UK.
Read moreChemical Dashboard
This is the central member resource to help companies navigate the chemical legislation that applies to toys.
Read moreElectrical
Electrical toys and supplied batteries are subject to standards, regulations and directives. These requirements cover both safety and environmental aspects.
Read moreSafety Standards & Interpretations
BTHA members get free access to standards and provide regular updates to show how these are being developed.
Read moreEU Toy Safety Directive Guidance
The Toy Safety Directive (2009/48/EC) controls the safety of toys in the EU.
Read moreOther Guides
The BTHA has other safety guides including food imitation, grey area products, and age labelling of toys.
Read moreCoordinated Primary Authority Partnership
The BTHA has a Primary Authority Partnership with Milton Keynes to provide robust, bespoke advice.
Read moreToy Safety Advisory Service
All members of the BTHA have access to a free confidential safety advisory service to assist with safety related issues.
Read moreRecalls & Corrective Actions
The PAS 7100 is a code of practice on consumer related recalls and other corrective actions.
Read moreThe Lion Mark
There are a range of safety warnings and symbols that are shown on toys and their packaging. Read about the...
Read more
Environmental
Promoting environmental sustainability is a core part of our work at the BTHA. Our members make an annual commitment to reduce their environmental impact across product and packaging design, production and distribution wherever possible.
Legislation Trackers
The BTHA tracks changes to both GB and EU environmental legislation to help members keep informed.
Read moreSupporting sustainability in toys and packaging
A series of BTHA guides for businesses and consumers to support more environmentally sustainable solutions and practices.
Read moreUK Environmental Requirements
Toy businesses are required to comply with a range of UK environmental legislation.
Read moreEuropean Environmental Requirements
Toys sold in the EU have to comply with a range of EU-wide and local country environmental legislation.
Read moreEnvironmental Studies
The BTHA commissions independent research to support our work to reduce the toy industry’s environmental impact.
Read more
Data Protection
We provide information for members to help them comply with data protection legislation. We also facilitate contributions to discussions on offering services, play and communications with children and their families.
Data & Privacy Requirements
The BTHA produces guidance documents to support compliance with data protection legislation.
Read more
Cybersecurity, AI and Connected toys
Toys that use internet connectivity or AI make up a tiny proportion of the market but pose unique risks. We have produced guidance to help members manage these risks.
Requirements and Guidance
Information on UK and EU requirements and guidance to help producers of connected toys.
Read more
Responsible Marketing
Open and honest communication with children is important to BTHA members. We require members to sign our Code of Practice each year to ensure that they commit to responsible and ethical marketing to children and their families, as well as providing them with advice on how to comply with the latest rules and regulations.
Communicating with children
Responsible communication with children and their families is essential to the work of toy companies.
Read more
Ethical Manufacturing
Ethical manufacturing is key to being a member of the BTHA. Our members are required to apply appropriate ethical standards in factories used for the manufacture of toys.
Ethical Manufacturing Commitment
BTHA members declare their compliance with the principles contained in the ICTI Care Code.
Read moreConflict Materials
Conflict minerals are mined in conditions of armed conflict and human rights abuses, and traded by armed groups.
Read moreModern Slavery Act
Companies are required to comply with UK Modern Slavery Act 2015 to ensure their supply chains are slavery free.
Read moreTrade
We strive to keep members informed with the most up to date advice and guidance on industry-related trade issues. We support our members in protecting their intellectual property and barriers to trade.
Intellectual Property
Toy companies need strong intellectual property rights to protect their brand, ideas, and inventions.
Read moreLegal Advice
The BTHA receives legal advice to support its members with trade issues.
Read moreBrexit
The BTHA created a series of guides to help its members through the Brexit process.
Read more
