In this unprecedented year, the BTHA recognises that retailers have faced huge challenges
Retailers across the UK have gone above and beyond in 2020.
In light of this remarkable year, recognition in this year’s BTHA Retailer of the Year Awards will be given to retailers that have done extraordinary things during this challenging year. These special awards will be given to retailers whose actions distinguish them from others.
Special Recognition is the theme for the 2020 Toy Retailer of the Year Awards in areas above and beyond normal service.
Tell us your story
We would love to hear from you
Has your company achieved something amazing this year?
Judges will consider stories from retailers that demonstrate altruism and innovation.
special initiatives in the local community
innovative ways of toy retailing during the COVID-19 pandemic
help for employees
initiatives or projects which have helped others or your businesses to succeed
Any special measures to assist suppliers during the year
remodelling of your business to meet the changing retail landscape
Is there a hero in your team?
We would also love to hear from retailers who have employees or team members that have undertaken heroic actions for their company. This may be an employee or team member or perhaps even a whole staff team that have gone the extra mile for customers or local community in some way. Please tell us about them.
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Safety in the design and manufacture of toys is the BTHA’s highest priority and all members of the BTHA are required to adhere to the Code of Practice and ensure that all products conform to EN 71 and, where appropriate, EN 62115 (electrical toys).
Promoting environmental sustainability is a core part of our work at the BTHA. Our members make an annual commitment to reduce their environmental impact across product and packaging design, production and distribution wherever possible.
We provide information for members to help them to comply with the General Data Protection Regulation. We also facilitate contributions to discussions on offering services, play and communications with children and their families.
Toys connecting to the internet are becoming increasingly popular. To ensure these toys are safe for the users, we have produced a guidance document for members to refer to when manufacturing the toys to help them manage the risks associated with connected toys.
Open and honest communication with children is a priority for BTHA members. We require members to sign our Code of Practice each year to ensure that they commit to responsible and ethical marketing to children and their families, as well as providing them with the best advice and tips on how to comply with the latest rules and regulations.
Ethical manufacturing is key to being a member of the BTHA. Our members are required to apply appropriate ethical standards in the factories used for the manufacture of toys.
As part of BTHA membership, we strive to keep members informed with the most up to date advice and guidance on industry related issues.
Toy Industry Awards
The Toy Industry Awards celebrate the very best in UK toy retail and product design. Organised by the BTHA with the Toy Retailers Association, the event takes place annually during Toy Fair in January.
Seen as the 'People's Oscars', BTHA Golden Teddy Awards are given to reward worthy individuals from all levels of the toy industry whose individual contribution and dedication over the years deserves public recognition.
BTHA Outstanding Contribution
The British Toy & Hobby Association Outstanding Contribution Award recognises individuals and/or organisations for their outstanding contribution to the UK toy industry.
Toy Trust Outstanding Contribution
Toy Trust Outstanding Contribution Awards are presented to people who go above and beyond the level most of us could dream to achieve in raising charitable funds for the Toy Trust and who complete great personal challenges.
BTHA Lifetime Achievement
The BTHA Lifetime Achievement Award is presented only in exceptional circumstances. It is awarded to individuals who have made a truly outstanding and significant contribution to the toy industry.
The ITRA World Congress takes place every three years in a different location at which the ‘ITRA – BTHA Prize for outstanding toy research’ is awarded to two recipients.
The BTHA exists to promote best practice and excellence in all aspects of product design, toy safety, ethical manufacturing, environmental issues and responsible marketing and by so doing protect and promote the interests of our members.
History of the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Read more on our history.
The Lion Mark
The Lion Mark was developed in 1988 to perform a function not covered by the CE Mark, namely, to act as a recognisable consumer symbol denoting safety and quality.
The BTHA Trophy Cabinet
We strive to be a trade association that does outstanding work for our members. Our trophy cabinet captures some of our own awards for that work.
Code of Practice
BTHA Members make an annual commitment to the BTHA's Code of Practice which covers ethical manufacturing, compliance with appropriate legislation as well as a commitment to reduce their environmental impact.
The BTHA is the official organisation representing manufacturers for Britain’s £3.3 billion toy market. The Association promotes the highest standards of safety and quality in the manufacture of toys, games and playthings.
The BTHA has been engaged with Westminster and Whitehall throughout the Brexit process to represent members views, inform policy decisions on the toy industry’s concerns, and translate information from government into guidance for members. This section includes information to help guide members through the Brexit process.
The BTHA is providing information and guidance for Members during the Coronavirus (COVID-19) pandemic.