The annual Toy Trust Media Auction of valuable airtime, magazine and online items is now open and advance bids are welcome.

The auction will continue throughout Toy Fair 2024 at Olympia London from 23rd – 25th January and will close at 3pm on Thursday 25th January, the last day of the event.

Highly valuable airtime, online and printed media spots have been kindly donated from the UK’s leading media outlets and the toy trade press. The result is a massive £155,000+ of media space to bid for.  The auction is a classic win-win scenario for all; Companies can bag themselves a media bargain whilst all funds raised go to help the Toy Trust’s chosen children’s charities throughout the year.

This year’s auction boasts items from SKY Media, Five (Milkshake), SuperAwesome, Red Media Sales, Diversity Media Sales, Moonbug, Hoopla, Precise TV, Little Dot Studios, Gameloft, WildBrain, Toy World and Toys n Playthings.  And new for 2024 – The Toy Trust is excited to be expanding its offering with items from new partners; BBC Studios, Playwire, Media 16 and Netmums.

Details of each can be viewed on the Toy Trust Media Auction page, which will also be updated at intervals with the current highest bids.

Bids can be placed online HERE or in person via auction boards which will be positioned on the BTHA Exhibiting Members Lounge at Toy Fair on stand UL205.

If you would like to make an advance bid for one or more of the Media Auction Lots please email or via the live auction page.

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