About the BTHA
Supporting responsible toy markers as they provide the magic of play.
The British Toy & Hobby Association (BTHA) was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has almost 150 members ranging from international toy giants to small family-run businesses that together account for approximately 80% of the UK toy market.
Membership of the BTHA shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes rules covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability, and a desire to promote the value of play through support of the Make Time 2 Play campaign. Our members are manufacturers committed to making good quality toys in a responsible way.
The BTHA also administers the Toy Trust, the industry’s charity, and organises a number of events including the Toy Fair, the UK’s largest dedicated toy trade exhibition.
The BTHA has been representing and promoting UK toy manufacturers since 1944. However, the foundations of the association were first put in place in 1922 with the Toy and Fancy Goods Federation (TFGF). Within this body were manufacturers, wholesalers, and retailers. However, due to differing opinions on issues between the three sections of the industry, there was the desire to have an organisation to deal solely with manufacturers’ concerns.
Eventually, things came to an end in 1944 when the wholesalers and manufacturers were unable to agree on a common method for marking toys, and on Wednesday 5 July 1944, a new British Toy Manufacturers Association was formed at the end of the war years.
You can find out more about the full history of the BTHA by reading our 70 year anniversary brochure opposite.
*The Ethical Toy Program Process has been designed to meet the specific needs of the toy industry in ensuring that products are sourced from factories that meet appropriate ethical standards.
This content is exclusive to full BTHA Members and you must be logged in to view it.