The Waste Electrical and Electronic Equipment Directive (WEEE Directive) 2012/19/EU sets collection, recycling and recovery targets for all types of electrical goods including certain toys.  The directive imposes the responsibility for the disposal of waste electrical and electronic equipment on the manufacturers or distributors of such equipment, it also requires EEE to be marked. More information can be found on gov.uk.

In the UK the WEEE directive is implemented into UK law under the so called Producer Responsibility laws which cover packaging, electrical and electronic equipment, batteries etc.