We are excited to celebrate the BTHA’s 80th anniversary throughout 2024 and mark the occasion with the launch of a modernised logo and branding to reflect the work of the association and the toy companies we represent in 2024.

The BTHA was established in 1944, then known as the British Toy Manufacturers’ Association, to promote and protect the interests of UK toy makers. 80 years on, the association continues on this mission, championing the interests of its members across a wide range of issues impacting the business of toys. When the BTHA was created it was important for the toy industry to speak with one voice to government through the association and this has strengthened the toy industry’s lobbying efforts over many decades.

The work of the association is wide-ranging including advocacy work, organising The Toy Fair and other industry events, providing members with free guidance and training on changing regulations in the UK and EU, promoting the importance of play through the Make Time 2 Play campaign, recognising people, products, and companies through its established awards, and administering the toy industry’s charity The Toy Trust.

Roland Earl, Director General, said: “The BTHA has a rich history and we are incredibly proud to reach such a huge milestone and to be able to continue representing responsible toy makers who provide the magic of play to children. Play is meant to be fun but delivers many other benefits; the business of play is a serious one and one which is constantly evolving. We are pleased that we can kick off our 80th year with the unveiling of our new logo and branding which we feel better reflects the fun and dynamic companies we represent in 2024.”

We hope you like the BTHA’s new look and hope you can join us in celebrating 80 years of your association during the year.

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