The British Toy & Hobby Association (BTHA), a leading trade body organisation representing the interests of the UK toy industry both nationally and on the world stage, is looking for an enthusiastic Public Relations and Events Intern. This is an excellent development opportunity for a high calibre graduate (in, public relations, communications, events or similar) interested in gaining experience in all aspects of Public Relations and Events. The BTHA is looking for someone to join the team on a 12 month fixed term basis.
The Association exists to represent and promote the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes rules covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust – the industry’s charity and organizes a range of events including the London Toy Fair.
As Public Relations and Events Intern, you’ll be exposed to the diverse communications platforms of the BTHA; internal member communications; the Make Time to Play consumer campaign; Toy Fair Trade industry communications and PR and policy work. On the events side, you will assist in the organising and promotion of various BTHA training seminars and events, and our Toy Fair exhibition. You will learn how to work across different teams, how to ensure delivery of a project and how the BTHA works to represent member interests. The role will require you to carry out a full range of support duties to the directors and manager of the Communications and Events teams. Reporting directly to the Public Relations & Events Manager you will assist in communications with a diverse group of stakeholders and will monitor and track media activities, create press releases and newsletters, produce content for social media and marketing materials. In addition you will work across the other BTHA teams to gain experience in the work of the charity, public affairs and the overall work of the Association.
As Public Relations and Events Intern you will have graduated with a strong degree and will have already developed a keen interest and understanding of communications / public relations / events. You should be a self-starter, happy to work as part of a busy team and able to deal with multiple tasks simultaneously with a can-do attitude plus a willingness to adapt to rapidly changing demands.
The ability to understand and present information will be essential along with excellent communications skills and a strong desire to build relationships and work across different teams. Experience of working within a public relations, communications or events environment as well as the ability to use design programs such as Photoshop and InDesign would be advantageous but not essential. Most important is a strong desire to build on your current capabilities within the world of communications.
- Writing press releases
- Creating the weekly newsletter
- Producing marketing materials for the Association, Make Time 2 Play consumer campaign and the Toy Fair
- Creating and implementing the social media schedule for the Make Time 2 Play Campaign
- Working with influencers on the promotion of Make Time 2 Play through blog posts, social media and podcasts
- Helping to create presentations and reports for meetings
- Day to day communication with BTHA members
- Assisting with the organisation of various events including training seminars, and the Association’s headline event of the year, Toy Fair.
- Promoting BTHA events to both members and the wider industry
- Assisting with general office matters