BTHA Guidance

Data Protection

Data Protection

We provide information for members to help them comply with the General Data Protection Regulation. We also facilitate contributions to discussions on offering services, play and communications with children and their families.


We have produced these GDPR guidance documents for members to follow. The contents of the guides include information on the steps companies need to take to ensure they comply with the regulation that came into effect in May 2018. They cover: what data is covered by the GDPR; data mapping; special care with children’s data; consumer rights; emergency planning plus more.

BTHA GDPR Guidance

Guidance on GDPR and the use of child images

Useful Links

The GDPR is a European guide which you should reference directly when applying to your company operations. The directive is regulated in the UK by the Information Commissioner’s Office. There are guidance documents available from the ICO website, as well as an informative blog.

Official Journal of the European Union

Information Commissioner’s Office

Information Commissioner’s Office blog

The links provided above are for your information and convenience only and are not an endorsement from the British Toy & Hobby Association (BTHA) of the content of such linked websites or third parties. The BTHA has no control over the contents of any linked website and is not responsible for these websites or their content or availability.

The BTHA therefore makes no warranties or representations, express or implied about such linked websites, the third parties they are owned and operated by, the information contained on them or the suitability or quality of any of their products or services.