Contact the BTHA

We are here to help

Contact Us

Communication with our members is crucial to the work we do to ensure we best represent our member companies in all areas of work and to keep them up to date with the latest news and events.

The British Toy & Hobby Association
BTHA House
142-144 Long Lane

+44 (0)20 7701 7271

Attention: Inventors

The BTHA is unable to assist with any queries via phone or email.
All relevant information is provided in our Supporting Great Design guidance for designers and inventors

For contact details of other areas of the BTHA’s work, please click on the relevant logo’s below to visit the dedicated websites.


The Team

BTHA staff work to ensure that our members are represented at UK and EU level when decisions are being made that could affect the business of toys. The staff of the Association work hard to establish working relationships with opinion formers, members of the media, government and non-government organisations to ensure the smooth running of the association for its members. The events team oversee the operations and sales of our extensive programme of events, including our major event of the year, Toy Fair.
My favourite toy, game or hobby of all time: Zoo animal toys!

Roland Earl

Director General & Company Secretary

The BTHA protects and champions responsible toy making and our members’ common interests. It is a privilege to serve as the BTHA’s Director General with such an able team – and assist our members collectively with a myriad of services.

My favourite toy, game or hobby of all time: Talk Up Doll

Natasha Crookes

Director of Public Affairs & Communications

Please contact me for any communication enquiries, I’m here to help members on issues impacting their business. Contact me on policy issues in the UK or Europe, government consultation responses, member briefings on legislative changes, media enquiries or any other public or government enquiry you may have.

My favourite toy, game or hobby of all time: Care Bear

Rebecca Deeming

Public Relations and Events Manager

Get in touch with me for information regarding Toy Fair PR, our Make Time 2 Play campaign, BTHA Training Hub seminars and events, media enquiries and general communication with members – I’m happy to answer any query you may have!

My favourite toy, game or hobby of all time: Playing shopkeeper

Tracey Butcher

Office & Services Manager

Contact me for information regarding membership of the association, members wishing to book meeting rooms, questions in regard to the Toy Trust and charity queries, any queries on paying invoices and general enquiries.

My favourite toy, game or hobby of all time: My Little Pony

Majen Immink

Director of Fairs & Special Events

My main role involves managing and overseeing all aspects of the BTHA’s flagship event, The Toy Fair, as well as the annual Industry Day, CTSI Symposium involvement and BTHA Training Hub. Please contact me if you have any queries about Toy Fair or would like to discuss any other area of the BTHA’s Events programme.

My favourite toy, game or hobby of all time: Dolls

Christine Baxter

Fairs & Special Events Manager

Please contact me for all questions regarding Toy Fair, whether you are an exhibitor, visitor, or contractor please give me a call and I will be happy to help with any queries you may have.

My favourite toy, game or hobby of all time: Bop It!

Matthew Jones

Head of Digital & Toy Trust Services

My main role involves oversight of the digital technology at the BTHA and Data Protection related issues. I am also responsible for Toy Trust events & fundraising and organisation of the Toy Industry Awards. Contact me if you need any assistance on the use of any of our websites, are looking to get involved in Toy Trust events or regarding the Industry Awards.