Founded in 1944, the British Toy & Hobby Association is the official organisation representing manufacturers for Britain’s £3.4 billion toy market. The Association promotes the highest standards of safety and quality in the manufacture of toys, games and playthings.
No manufacturer is admitted to membership unless he /she undertakes to manufacture products in accordance with the requirements of the Toy Safety Directive, to hold the required documentation and is able to satisfy the Association’s toy safety advisor of a commitment to a safe manufacturing process.
The BTHA Code of Practice also requires members to commit to responsible practices on both marketing to children and environmental issues to best reflect members’ commitment to good practice
The BTHA represents the interests of the toy industry on a national and international level, addressing issues and commercial problems which could have a profound effect on the toy business. The BTHA is engaged in European discussions through an active membership of Toy Industries of Europe and other European working committees. It is an active member of a number of committees and organisations in the UK reflecting technical and security expertise to responsible marketing and IP protection, in order to reflect the facets of the responsible toy industry in UK policy discussions.
The BTHA secretariat in London is headed by the Director General, Roland Earl and seven staff. The activities of the Association are directed by Council, elected annually. The Council, in turn, is supported by the work of six committees (Technical, Sustainability, Public Relations and Public Affairs, Toy Fair, Toy Trust and Finance) whose members are drawn from the Council, as well as the wider membership, all of whom have specialist knowledge of their committee’s working area.