50 Fifty Gifts (UK) Ltd		B85
	10 Northfields Prospect, Putney Bridge Road, London, UK, SW18 1PE Tel: 020 8877 9430 Fax: 020 8877 5815 Email: Darvoud@50fifty-uk.com Web site: www.50fifty-uk.com Sales Contact: Martin - Martin@50fifty-uk.com
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	50 Fifty is a design led company that brings unique product from initial conception to actual reality, using our in-house product & graphic design, model making and engineering departments.
	Aardvark Swift Recruitment Ltd		H20
	16 Nightingale Court, Nightingale Close, Rotherham, S60 2AB Tel: 01709 876 877 Fax: 01709 876 777 Email: jen@aswift.com Web site: www.aswift.com Sales Contact: Jen Ruston
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Aardvark Swift are an experienced Toy, Nursery and Licensing Industry recruitment agency successfully placing a range of candidates across Sales, Marketing and Product Development.
	Alpha Animation & Toys Ltd		H65
	Ascot Business Park, 2 Queen Square, Lyndhurst Road, Ascot, SL5 9ED Tel: 0845 6838803 Fax: 0845 6838804 Email: andrewdickson@auldley.cn Web site: www.audleytoys.com Sales Contact: Andrew Dickson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Alpha Toys Ltd		Gallery 157
	Email: colmb@banaghans.ie
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	The Amazing Toy Company		GH54
	101 Boyne Road, LONDON, UK, SE13 5AN Tel: 07798 637 085 Email: amazingtoy@me.com Web site: www.amazingtoys.co.uk Sales Contact: Chris Lees
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The Amazing Toy Company makes its debut at the 2012 Toy fair and will exhibit within the popular Greenhouse Area. The company will showcase the beeboo® bubble range - seen here for the first time in the UK. Obsessed with HUGE bubbles, the Amazing Toy Company discovered beeboo®in the US and have never looked back. The unique bubble mixture has even broken records in America, making the World’s largest bubble. Toy Fair visitors can see the full range from single bottles of beeboo® bubble mixture to fantastic Family Packs. The beeboo® bubble mixture is the magic ingredient to making really GIANT bubbles. beeboo® is a concentrated solution which means one small bottle makes 3.8 litres of the most amazing bubble solution you will have ever experienced.
	Amerang Ltd		Gallery 205
	Commerce Way, Lancing Business Park, Lancing, United Kingdom, BN15 8TA Tel: 01903 765496 Fax: 01903 765178 Email: sales@amerang.co.uk Web site: www.amerang-group.com Sales Contact: Sean Robinson
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Leading distributor of toys, models and collectables to the Toy and Hobby Industry, with a wide range of diecast, radio control, construction/model kits and sci-fi collectables. Key brands: Bburago, Hobby Engine, Syma, XQ, Billings, Spark, Thunder Tiger, PMA and Mattel.
	Arklu Ltd		G128
	47 Beaufort Mansions, Beaufort St, UK, SW35AG Tel: 07739232150 Email: ian.harkin@arklu.com Web site: www.arklu.com Sales Contact: Ian Harkin
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Arklu are a UK based toy company focusing exclusively in developing doll brands.
	Artstraws Limited		C65
	6 & 7 Wyndham Court, Enterprise Park, Swansea, SA6 8RB Tel: 01792 796151 Fax: 01792 700540 Email: sales@artstraws.com Web site: www.artstraws.com Sales Contact: Beverley Hetherington
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Creation Station - the most comprehensive range of arts and crafts for kids, by far; real value for your customers, excellent margins for you. But we're not all arts & crafts - see the additions to our Play & Discover range for little children with excellent prices and margins and check out the show offer on our 6 newly designed stencils.
	ATM Sports		Gallery 180
	6-9 Trinity Street, Dublin 2, Ireland Tel: 00353 (0) 818333490 Fax: 00353 (0) 818333491 Email: thomas@atmsports.eu Web site: www.atmsportswholesale.com Sales Contact: Thomas O'Connell
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Come and see the specialists in wheeled fun. We are a manufacturer and with us you are right at the source for cool and innovative wheeled products.
	Aurora World UK Ltd		B45
	Aurora House, Hampshire International Business Park, Crockford Lane, Basingstoke, Hampshire, RG24 8WH Tel: 01256 374260 Fax: 01256 374269 Email: info@auroraworld.co.uk Web site: www.auroraworld.co.uk Sales Contact: Nigel Layton-Hill
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Aurora World is a leading manufacturer and supplier of affordable, high quality toys and gifts. This Korean company has become a respected leader in the Worlds plush and gift industry.
	Award Publications Ltd		GH37
	The Old Riding School, Welbeck Estate, Worksop, Nottinghamshire, S80 3LR Tel: 01909 478170 Fax: 01909 484632 Email: davidmeggs@awardpublications.co.uk Web site: www.awardpublications.co.uk Sales Contact: David Meggs
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Award Publications is an award winning children's publisher. We aim to create quality titles to excite, inspire, entertain and encourage a love of reading and books from an early age.
	Bandai UK Ltd		D35
	Jellicoe House, Botleigh Grange, Hedge End, Southampton, SO30 2AF Tel: 01489 790944 Fax: 01489 790643 Email: general@bandai.co.uk Web site: www.bandai.co.uk Sales Contact: Ray Hughes
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Visit Bandai to see our latest exciting Boys toy ranges for 2012, including the recently launched ThunderCats and the ever popular Ben 10, Power Rangers and Pokemon. For those interested in creative brands be sure to check out the award winning Harumika fashion line as well as the badge making machine Badge It! Pre-school ranges for Noddy, the number 1 programme on Channel 5's Milkshake, will also be on show alongside Tinga Tinga Tales. If you're looking for pocket money items, come along and see our superb blind bag collections of new, highly detailed mini figures.
	Barnardo's		Gallery 147
	Tanners Lane, Barkingside, Ilford, Essex, IG6 1QG Tel: 020 8498 7407 Email: ray.ellis@barnardos.org.uk Web site: www.barnardos.org.uk Sales Contact: Ray Ellis
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Barnardo's works with more than 190,000 children, young people and their families in over 800 specialised projects in communities across the UK. We believe in the potential in every child and young person, no matter who they are, what they have done or what they have been through. We will suport them, stand up for them and bring out the best in each and every child. Ever year we help thousands of chidlren turn their lives around. But we cannot do it without you. Visit www.barnardos.org.uk to find out how you can get involved and show you believe in the children.
	Battlefront Miniatures Europe Ltd		GH52
	Email: mattsu@battlefront.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Bigjigs Toys Ltd		H39
	Unit B, Kingsmead, Park Farm Industrial Estate, Folkestone, CT19 5EU Tel: 01303 250400 Fax: 01303 257257 Email: sales@bigjigstoys.com Web site: www.bigjigstoys.com Sales Contact: Sam Ireland
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Bigjigs Toys offer a huge range of creative, educational and fun toys. Made predominently from wood, we stock over 1700 skus including wooden railway, wooden puzzles and role play toys.
	Bladez Toyz Plc		Gallery 122
	Portsmouth Technopole, Kingston Crescent, Portsmouth, England, PO2 8FA Tel: 02392 658255 Fax: 02392 658256 Email: iain@bladeztoyz.co.uk Web site: www.bladeztoyz.co.uk Sales Contact: Iain Morgan
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Bladez Toyz Plc is the UK’s market leading brand of innovative, quality Radio Controlled (R/C) toys, which appeal to children and adults. We design, manufacture and supply R/C toys under the Bladez brand to major UK high street retailers and European distributors. Our products are regularly featured on TV and in the press. Channel 5’s The Gadget Show voted one of our Salvation helicopters as one of the top flying toys for 2011. More recently, the Pump & Play racing car was featured on ITV 1’s This Morning, and was awarded 9/10 by their toy tester. Bladez Toyz was successful in winning the ITV1 TV business show TYCOON during 2007 and received full support from Peter Jones who is now a 24% shareholder in Bladez Toyz Plc.
	Bluw Stuff		Gallery 179
	220 Queenstown Road, Battersea, London, SW8 4LP Tel: 020 7627 1268 Fax: Email: customerservices@bluw.com Web site: www.bluw.com
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Bluw is a toy and gift company that creates ground breaking products and brands that are packed with character.
	Brainstorm Ltd		D2
	Unit 1A Mill Lane, Gisburn, Lancashire, United Kingdom, BB7 4LN Tel: 01200 445113 Fax: 01200 445801 Email: sales@brainstormltd.co.uk Web site: www.brainstormltd.co.uk Sales Contact: Nick Saunders
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	In 2012 the Eureka Toys range of fun, educational and interactive toys, will be expanded to include My Very Own Rainbow, a new Outdoor Adventure range including Microscope, Binoculars and more. Also from Brainstorm, are The Original Glowstars Company® range of pocket-money glow products and The Natural History Museum licensed range.
	Brainy Baby		GH8
	Highlands House, 165 The Broadway, Wimbledon, United Kingdom, SW19 1NE Tel: 0800 840 4068 Fax: 0800 840 4068 Email: sales@melrosekids.co.uk Web site: www.brainy-baby.co.uk Sales Contact: Melanie Thomas
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The Brainy Baby range includes Books, flash cards, CDs, DVDs, games, puzzles and toys for children between the ages of 9 months and 5 years. This award winning line introduces educational subjects such as numbers, letters, shapes and colours, animals, languages, art and music. Brainy Baby products focus on the development and teaching of specific, age-appropriate skills—using time-tested and proven approaches. The products are developed using and uniting three key elements, which help differentiate Brainy Baby products in the market place. These three elements are: · A proven learning methodology; · Complimentary titles (books, flash cards and DVDs) to reinforce the learning process; and · Intuitive, engaging delivery of the content and learning experience. These three key elements are combined to create a unique learning experience for young children. Brainy Baby products have won more than 75 awards to date.
	British Toy & Hobby Association Members		Gallery 153
	80 Camberwell Road, London, SE5 0EG Tel: 020 7701 7271 Fax: 020 7708 2437 Email: tracey@btha.co.uk Sales Contact: Tracey Butcher
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	The British Toy & Hobby Association welcomes our members to the BTHA members lounge at Toy Fair 2012. Located on the Gallery stand 153, the lounge offers a comfortable private space with complimentary drinks and wifi. Please note that the lounge will be closed from midday Wednesday 25th for a private meeting but will re-open in the afternoon.
	Bureau Veritas Consumer Products Services		F36
	31 Kingsland Grange, Woolston, Warrington, Cheshire, WA1 4RW Tel: 01925 854360 Fax: 01925 851654 Email: bvsales@uk.bureauveritas.com Web site: www.bureauveritas.co.uk/cps Sales Contact: Eileen Hurst
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Bureau Veritas Consumer Products Services solutions are designed to assist toy manufacturers, importers and distributors in minimising the risk of liability, costly product returns and brand-damaging recalls. We provide a complete solution from product concept to store-shelves - including product testing, safety assessments, design evaluations, consultancy, inspections and audits - to help our clients improve their supply chain, as well as checking that their toys meet the necessary regulatory standards.
	Cambridge Brainbox		GH32
	Akhter House, Perry Road, Harlow, Essex, CM18 7PN Tel: 01279 821222 Fax: 01279 821300 Email: anita.upton@akhter.co.uk Web site: www.cambridgebrainbox.com Sales Contact: Dau Duong
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Cambridge Brainbox is exhibiting its best selling electronic kits. The electronics kits are tailored around the national curriculum with informative manuals and intuitive components. See the new 2011 range today.
	Carddies Ltd		GH20
	Unit 324, 56 Glocuester Road, London, United Kingdom, SW7 4UB Tel: 020 71938927 Email: esther@carddies.com Web site: www.carddies.com Sales Contact: Esther Winter
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Two sisters have created and launched an innovative and engaging new range of creative toys: Carddies. Carddies are sets of extremely cute hand-drawn characters made of high quality card that are ready to be coloured in, given names and played with for ever! There are 8 Carddies sets, each with a popular theme: Ballet, Football, Knights, Fairies, Cavemen, School and two Families sets. Carddies promise hours of creative and imaginative play and story-telling, and are loved by children and adults alike. They are designed to be portable and are robust enough to survive a mother's handbag or a father's coat: the perfect toy for families on the move!
	Carrera - The Hobby Company		Gallery 109
	Garforth Place, Knowlhill, Milton Keynes, MK5 8PG Tel: 01908 605686 Fax: 01908 605666 Email: sales@hobbyco.net Web site: www.hobbyco.net Sales Contact: Colin Theobald
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	The all new Carrera ready to run radio control range presents state of the art radio control vehicles that uniquely utilise Lithium Ion technology - delivering fast charge times and the longest running times for maximising play value. A range of premium quality buggies and big wheel off roaders are available in a number of scales with price points ranging from £40 to £150. Carrera GO!!! 1/43rd scale Slot racing has secured the Sponge Bob License to line up alongside Mario in his 25th year, Ferrari, McLaren and F1. Price points for this action packed range start at under £40 and deliver huge play value, fun and incredible value for money.
	Cartamundi UK		H1
	Units 8-17 Sandhurst, Kings Road, Charfleets Ind. Estate, Canvey Island, Essex, SS8 0QY Tel: 01268 511522 Fax: 01268 510337 Email: retail@cartamundi.co.uk Web site: www.cartamundi.com Sales Contact: Justin Taylor
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Cartamundi is the largest global manufacturer and market leader in playing cards and cards for games. We have a wide and varied range, from generic playing cards to licensed products.
	Casdon Plc		E30
	Cornford Road, Blackpool, Lancs, FY4 4QW Tel: 01253 766411 / 07951033234 Fax: 01253 691486 Email: toys@casdon.co.uk Web site: www.casdon.com Sales Contact: Roger Howard, roger@casdon.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	At Casdon, we're looking forward to 2012 being a momentous year. Not only are we celebrating 66 years as one of the best loved toy makers, but we are proud to present several new products to our 2012 range - all presented in dynamic packaging. As a range, our 'look' provides a contemporary and cohesive presence on shelf and reflects the Casdon ethic of innovation in new product development, design, toolmaking and manufacturing quality. STAND NO. E30.
	Character Options		E119
	Lees Brook Mill, Lees Road, Lees, Oldham, OL4 5JL Tel: 0161 633 9800 Fax: 0161 633 9804 Email: sales@charactergroup.plc.uk Web site: www.character-online.co.uk Sales Contact: Mike Rowe, Sales Director
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Visit to see great new products to our exisitng ranges including Peppa Pig,Fireman Sam, Scooby Doo and Character Building. With the addtion of great new ranges including Xia Xia, Deadly 60 and Mike the Knight. Finally the new and inivative App Gear bringing augumented reality to the toy gaming world.
	CHATTERBACK		Gallery 162
	, United Kingdom Tel: 44 (0)7748 130117 Email: tonyhatfield@chatterbackgame.com Web site: www.chatterbackgame.com Sales Contact: Tony Hatfield
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	CHATTERBACK is new to the market. It is a speech based game that combines the traditional board game with the hilarious effects of speaking backwards. The key component of the game is the Revoicer™, a digital voice recorder which records and instantly reverses speech. 1800 clues are provided in 9 different categories. These are names of people, places, movies, TV programmes, songs, books or proverbs, where the sounds have been phonetically reversed. This means that when spoken they sound unintelligible. But when recorded and played backwards through the Revoicer™ they are heard as recognisable words. This produces hilarious effects as the voices are distorted and weird! Players play in teams. One of the team reads a Clue from a card into the Revoicer™ and plays it back. Team members then try to work out the Clue from the comical playback.
	Cheatwell Games		F20
	Unit E2, Heritage Business Park, Heritage Way, Gosport, PO12 4BG Tel: 02392 524098 Fax: 02392 524099 Email: rob@cheatwell.com Web site: www.cheatwell.com Sales Contact: Rob Eatwell
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Cheatwell Games is noted for the design, manufacture and distribution of a broad range of innovative, competitively priced product lines which suit both the toy and gift trade. New for this year: the App-Player ™ which harnesses the power of your smart phone to that firm family favourite, the board game; Plop Trumps – a poo-tastic version of the popular trumps game; Build-Your-Own 3D Puzzles – create world famous landmarks in your own home; Pig Popper – a loveable, novelty, soft-ball launcher plus more amazing 3D Magna Puzzles, the most amazing tile puzzles you'll ever see!
	Circa Circa Ltd		Gallery 145
	9 Toronto Terrace, Brighton, Sussex, BN2 9UW Tel: 01273 298414
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Clementoni Spa		Gallery 155
	Zona Industriale Fontenoce, 62019 Recanati (MC), Italy, ITALY Tel: 39 071 7581345 Fax: 39 071 758 1234 Email: michele.marziliano@clementoni.it Web site: www.clementoni.com Sales Contact: Michele Marziliano
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Growing up is a wonderful game.
	Click Distribution UK Ltd		Gallery 120
	The Grainstore Warehouse, Blisworth Hill Farm, Stoke Road, Blisworth, NN7 3DB Tel: 01604 858480 Fax: 01604 859041 Email: click@clickdistribution.co.uk Web site: www.clickdistributionuk.com Sales Contact: Luke Hillier
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Cobra Toys		GH47
	Apex house, Fulton Road, England, HA9 0TF Email: maya@relaxus.eu.com Web site: cobratoys.co.uk Sales Contact: Maya
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Carefully developed and tested, Cobra Toys use better batteries - often Li-Poly for quicker charge time and longer play time, better components and superior construction. The result is a premium quality designed and built product. These differences may not be obvious when comparing RC toys at first glance, but for those that have tried lesser or cheaper RC toys, the difference will be obvious. If you are purchasing an RC Toy for the first time, you should know that purchasing a Cobra Brand RC Toy is a wise decision. Accidents happen but we want you to continue to be able to use and enjoy your purchase so we have a large range of spare parts kits. A better product means a better value for Cobra toy customers. Most important, it means more hours of play fun for kids or those just young at heart.
	Coiledspring Games		H92
	Unit 8, Shepperton Business Park, Govett Avenue, Shepperton, UK, TW17 8BA Tel: 01932 988115 Fax: 0870 446 1520 Email: stephen@coiledspring.co.uk Web site: www.coiledspring.co.uk Sales Contact: Stephen Woodman
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	We specialise in jigsaws and games. The world renown jigsaw maker 'Schmidt' is the new edition to our range of stunning jigsaws. Their hallmark is exceptionally high quality jigsaws with captivating images. On our games side, the pocket-sized creative story generator 'Rory's Story Cubes' continues to go from strength to strength with the edition of a new 'voyages' line. We have new family games, card games and strategy games from Gigamic, Gamewright and others.
	Commotion Distribution		GH10
	Commotion House, Morley Road, Tonbridge, Kent, TN9 1RA Tel: 01732 773399 Fax: 01732 773390 Email: sales@commotiongroup.co.uk Web site: www.commotiongroup.co.uk Sales Contact: Timothy Coote
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Talking Tubes and Forest Phones have taken schools by storm and are now available to the toy market. Commotion Distribution are looking for retail outlets and distributors to sell their growing range of products. Come and see us on stand GH10.
	Corolle		E66
	c/o DKL Marketing, 11 Deer Park Road, Northampton, NN3 6QD Tel: 01604 678780 Fax: 01604 678787 Email: dkl@adk.co.uk Web site: www.dkl.co.uk Sales Contact: David Allan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Corolle is a range of beautiful traditional and contemporary dolls with a unique vanilla smell. The range starts from birth plus and go all the way to pre-teens, with great intro price points, interactive dolls and fashion dolls dressed in the latest designs.
	Cuckoo Ltd		H72
	Hall Farm, Thorp Arch, Wetherby, West Yorks, LS23 7AW Tel: 01937 848460 Fax: 01937 841365 Email: info@cuckoo.ltd.uk Web site: www.cuckoo.ltd.uk Sales Contact: Tony Eves
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Please visit us to see the latest ranges from Alex Toys, Mary Meyer Plush and Streamline clocks and Sugarpie Dress-up. Check out our great new products at great prices.
	D'Arpeje		Gallery 189
	56 avenue lefevre, France, 69120 vaul Tel: +33 (0)478 796 050 Fax: +33 (0)478 790 652 Email: ilan@darpeje.com Sales Contact: Aaron Benhamou
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Daughters of History t/a A Girl for all Time		GH26
	13 Bennerley Road, London, United Kingdom, SW11 6DR Tel: 020 7060 6151 Email: frances@daughtersofhistory.co.uk Web site: www.AGirlForAllTime.com Sales Contact: Frances Cain
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	A Girl for All Time® is a new series launched by boutique toy company Daughters of History Ltd. It is a exciting range of exquisite dolls, thrilling novels and customizable keepsake books which celebrate intelligent play for girls in a creative and engaging way. Broadly following Key Stage 2 history, this new series of dolls, novels and keepsakes begins with Matilda, Your Tudor Girl™ , the first in maternal family tree of over 500 years of Marchmont women. We meet Matilda in 1540 at the court of Henry VIII and read her thrilling tale in Matilda's Secret. We then met her descendants through the rest of the series of dolls and novels, all of whom live during other Key Stage 2 periods. Matilda and her descendants live through the most exciting times in English History, dress in beautiful, historically inspired fashions and share their adventures in thrilling novels which are told in a contemporary and engaging way which will capture the imagination of today's young girls. In addition to dolls, novels and beautifully crafted additional costumes, each doll is accompanied by a period-themed keepsake book that re-imagines each historical period for today’s girl, creating a world of original and unforgettable play. A Girl for All Time® is a beautiful modern day heirloom, to keep and treasure forever. You can meet Matilda, Your Tudor Girl™ and be among the first to see our new doll, Amelia, Your Victorian Girl™ at the London Toy Fair Jan 24-26th at stand GH 26. Email frances@daughtersofhistory.co.uk for further information and to book an appointment.
	The Desi Doll Company		GH17
	PO Box 452, Stanmore, Middlesex, UK, HA7 9FQ Tel: 07769694655 Email: farzana@desidollcompany.com Web site: www.desidollcompany.com Sales Contact: farzana rahman
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Bringing you our newest addition to the range: "My First Phonics Sound puzzle". A beautiful and unique wooden sound puzzle which teaches pure phonic sounds of the Alphabet. Lift the puzzle piece, replace, listen and learn! A truly multi-sensory approach, with it's textured glitter letters which children can trace and learn letter formation. You'll be amazed at the learning opportunities of this sound puzzle! Making learning phonics really fun! Also, look out for My Second Phonics sound puzzle - the two puzzles together are a great introduction to word building and reading.
	Destination		Gallery 160
	1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ Tel: 02392 704082 Fax: 02392 704001 Email: rachel@shewhodares.net Sales Contact: Rachel Lowe
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	DKL Marketing Ltd		E66
	11 Deer Park Road, Moulton Park, Northampton, NN3 6QD Tel: 01604 678780 Fax: 01604 678787 Email: dkl@dkl.co.uk Web site: www.dkl.co.uk Sales Contact: David Allan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	DKL Marketing is one of the top UK distributors to the children's market. Currently distributing Hama Beads (Sets & Accessories); Beautiful Corolle Dolls; Wonderworld Quality Wooden Toys, MIC.O.MIC Build & Play Vehicles, and new for 2012 VELCRO KIDS craft products and Miniland Educational.
	Dongguan Vanguard Toys & Gifts Pty Ltd		GH40
	201 Tai Shang Hui Guan, Chang An, Dongguan, 523850, CHINA Tel: 86 76981583880 Fax: +86 76985096110 Email: simon@vanguardhk.com Web site: www.vanguardhk.com Sales Contact: Simon Yao
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Drumond Park		B155
	Ecclesmachan House, Ecclesmachan, West Lothian, EH52 6NJ Tel: 01506 855577 Fax: 01506 854555 Email: claire.mccool@drumondpark.com Web site: www.drumondpark.com Sales Contact: Claire McCool
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Each year at the London Toy Fair, Drumond Park, the UK's leading independent games company, trade launches a whole new collection of TV-advertised products - the majority of which are developed from scratch by their in-house team. There's a great new range of children's and family action and board games to view on stand B155 including two new pictorial board games - the latest additions to the popular LOGO 'big brands' series. LOGO What am I? is a brilliantly conceived multi-activity picture- and knowledge-based concept for children, while LOGO The Best of TV and Movies closely follows the highly rated LOGO The Best of British formula, providing loads of fun and endless discussion points for everyone in the family. Then there's Pumpazing, SpinMania and Fooz - to name just a few of the surprises in store! The Drumond Park team will look forward to welcoming you to their stand.
	East Coast Nursery Ltd		B56
	Robertson House, North Walsham, Norfolk, NR28 0BX Tel: 01692 408802 Fax: Email: nursery@east-coast.co.uk Web site: www.eastcoastnursery.co.uk Sales Contact: Rachel Wright
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	East coast Nursery are the UK distributor of leading developmental toy brands Tiny Love and Sassy. We will be presenting the new Tiny Love branding as well as showing extensive ranges of pre-school developmental toys including new 2012 products.
	Eleventyone Ltd		GH45
	111 London Road, London, United Kingdom, SE23 3XW Tel: 020 8291 6804 Email: trade@circacalendar.com Web site: www.circacalendar.com Sales Contact: Melinda Holohan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Circa is a wooden educational toy calendar designed to help children understand the cycles of the calendar. Circa's design is based on ease of learning for children in a gradual progression at thei individual paces. Children can explore each different component individually and fit them together as their knowledge increases.
	Envious Ltd		Gallery 161
	Unit 4 Platinum Road, Trafford Park, Urmston, Manchester, United Kingdom, M41 7LJ Tel: 0161 865 6555 Fax: 0161 865 9555 Email: info@enviousdistribution.com Web site: www.mydeskpets.co.uk Sales Contact: Irfan Naseem / Ehsan Naseem
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Founded In 2009 Desk Pets are here to create entertaining toys and gadgets that live on our desks using environmentally friendly sources of energy. DeskPets are Micro Robotic Toys that use Infra Red Technology in a Remote Control or via a Free downloadable App to control the toys. Each DeskPet Toy has a unique Patent Pending USB Charging System.
	Ernest the Bear Toys		B60
	Parkhouse, 11 Parkside, Milton Ernest, Beds, MK44 1RG Tel: 08456 808075 Fax: 08456 808076 Email: sales@ernestthebeartoys.co.uk Web site: www.ernestthebeartoys.co.uk Sales Contact: Kate
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Ernest the Bear markets a delightful range of schylling Corp Toys and collectors items. This includes tradtional toys in modern colours and materials - as well as tin and wood - we also have the awesome Turbospoke for kid's bikes.
	Esdevium Games Ltd		E109
	6 Waterbrook Road, Alton, Hampshire, GU34 2UD Tel: 01420 593500 Fax: 01420 593593 Email: ben@esdeviumgames.com Web site: www.esdeviumgames.com Sales Contact: Ben Hogg
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Esdevium specialises in the fast movement of hot, new collectables for the toy industry. We also have the largest range of board games in the UK and also publish our own games for the UK market. Esdevium aims to offer an excellent service to establish long-term relationships with customers. Come and talk to us and see how we can help you.
	Eurofins Laboratories Ltd		Gallery 149
	Unit D3, Broadoak Business Park, Ashburton Road West, Trafford Park, Manchester, M17 1RW Tel: 0161 868 7600 Fax: 0161 868 7699 Email: toys@eurofins.com Web site: www.product-testing.eurofins.com Sales Contact: Dr Derek Hepburn
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Eurofins offer solutions for toy and juvenile produts that includes specialised services, advice and consultancy and comprehensive testing. Let us care for your business with our worldwide network of laboratories.
	EverEarth Ltd		H46
	Unit 18, Hortonwood 33, Telford, Shropshire, TF1 7EX Tel: 01952 604904 Fax: 01952 604970 Email: sales@EVEREARTH.CO.UK Web site: www.everearth.co.uk Sales Contact: Gary Woods
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	New to the UK. Manufacturers & Distributors of Award Winning Eco-friendly Wooden Toys & Gifts.
	F4K (Create Leisure Ltd)		G130
	Suite 2 Dorchester Court, 281a London Road, Camberley, Surrey, UK, GU15 3HE Tel: 0845 658 8868 Fax: 0870 428 5834 Email: paul@fun4kids.co.uk Web site: www.laserpegs.co.uk Sales Contact: Paul Knight
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	F4K has been created to develop and identify premium, and above all, different toys for sale to the trade. The company already has a number of quality toys in its portfolio including Tiny Bikes, Hobby Bikes, Rocket Scooters and Cortez Trampolines. Both ranges of balance bikes; Tiny Bikes and Hobby Bikes, will be showcased at The Toy Fair. F4K also distributes Laser Pegs®, the first patented lighted construction set in the world. On show to the European toy market for the first time, Laser Pegs® has already taken the US toy market by storm, with sales reputedly growing faster than any other construction toy in America. New ranges will include 'World of Bugs', 'Stackables' and 'Sound Cubes'.
	Fiesta Crafts		F56
	3 Centenary Road, Enfield, EN3 7UD Tel: 0208 804 0563 Fax: 020 8804 0572 Email: sales@fiestacrafts.co.uk Web site: www.fiestacrafts.co.uk Sales Contact: Andrew Bacon
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	UK-based designer and manufacturer of high quality fabric and wooden toys for fun and learning. Exporting worldwide, Fiesta Crafts has been the winner of many prestigious toy awards.
	Flair Leisure Products Plc		E49
	Anne Boleyn House, 9-13 Ewell Road, Cheam, Surrey, SM3 8BZ Tel: 020 8643 0320 Fax: 020 8642 8462 Email: sales@flairplc.co.uk Web site: www.flairplc.co.uk Sales Contact: Nicola Bergot
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Flair & Giochi Preziosi are a force to be reckoned with in Boys, Girls and Arts & Crafts in 2012. For boys there are major new brand launches with Monsuno, The Trash Pack, and Robofish, plus exciting line extensions in Morbs, Zibits, Geomag and Gormiti. For girls there's the evergreen Sylvanian Families celebrating 25 years in 2012, In My Pocket, Disney Fairies, Cicciobello dolls, Snugglepets, new Hello Kitty items, new Emotion Pets plus new exciting launches of Little Miss Muffin and Stika-lulu. Plus a fantastic portfolio of well-known creative play brands: Plasticine, Cool Cardz, Aquabeads, Gelarti, 3D Magic, Bionic Putty, Charmies and Body/Fashion Tagz, Shaker Maker and Horrid Henry. Don't miss new creative play opportunities with My Clippy, Whirleys, Rotooli, Paper FX, Inkoos, Shaker Maker Sand Art Pro. Licence highlights include Hello Kitty, Victorious, Me To You, Disney Princess and Minnie Mouse.
	Four Trading		Gallery 200
	Unit 8, Mersey House, Matchworks, Speke Road, Garston, Liverpool, United Kingdom, L19 2PH Tel: 00441514943821 Fax: 00441514277480 Email: Dave.Williams@fourtrading.eu Web site: www.fourtrading.eu Sales Contact: Dave Williams
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Four Trading BV/Wooky distributes high-quality, trendy products with high play value, designed and produced by Wooky Entertainment. A full range of TV supported product lines including Style Me Up!®, Artzooka™, Mixy™, Block Crayon™ and Mathable® will be showcased. Come and see excellence in design, creativity & the latest, fresh, fashion forward innovations for everyone!
	Fulanitos UK		G120
	6 Platt Court, Newsom Place, Hatfield Road, St Albans, England, AL1 3GU Tel: 01727 859 200 Email: mastley@fulanitos.com Web site: www.fulanitos.co.uk Sales Contact: Martyn Astley
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Hertfordshire based Fulanitos manufactures design-led children's giftware. Head Designer Gabriella Moad of St Albans created twelve adorable characters along with their pets. These characters can be found on a host of beautiful children's gift products, many of which are collectibles. Plush dolls, stationery, bags, water bottles, key rings and accessories are just some of the lovely products complimented by a range of instore displays and merchandise.
	Funtime Gifts Ltd		H15
	Unit 2 Old Post Office Lane, Kidbrooke, London, SE3 9BY Tel: 020 8564 4699 Fax: 020 8856 1070 Email: diane@funtimegifts.co.uk Web site: www.funtimegifts.co.uk Sales Contact: Diane Kaler
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Best selling fun novelty and action toys include UV Bubblegun, Special FX Light Sabre, Blaster and Fangs. Launching the amazing My Butterfly collection. New 3D Puzzles in BV Leisure range.
	Ganderkids		G136
	4a Nelson Road, Greenwich, London, SE10 9JB Tel: 0208 853 8355 Email: Hello@ganderkids.co.uk Web site: www.ganderkids.co.uk Sales Contact: Maxine Lewis
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Ganderkids distribute stylish, affordable, multi-use products for children aged 1 to 7 years. The ranges include wooden toys and puzzles, pre-school soft toys and play furniture, toddler friendly art supplies and childrens rugs. Our award winning brands include P'kolino and IVI rugs. Wholesale and drop ship services available across the ranges.
	GB Eye Ltd		F2
	1 Russell Street, Kelham Island, Sheffield, Yorks, S3 8RW Tel: 0114 276 7454 Fax: 0114 272 9599 Email: enquiries@gbeye.com Web site: www.gbeye.com Sales Contact: David Lee
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	GB eye Ltd produce 'quality images for every living space' incorporating posters, prints, 3D posters, badge merchandise and frames - ultimately offering customers the widest range of formats worldwide, plus exceptional customer service.
	Gear for Games Ltd		G110
	Unit E, The Business Centre, Faringdon Avenue, Romford, Essex, RM3 8EN Tel: 01708 375975 Fax: 01708 370440 Email: sales@gearforgames.com Web site: www.gearforgames.com Sales Contact: Andrew Kay
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Getretro.co.uk		GH23
	The Collectors Centre, 79 Strand, London, WC2R 0DE Tel: 020 7836 2341 Fax: 020 7240 5419 Email: thestampcentre@yahoo.co.uk Web site: www.getretro.co.uk Sales Contact: Steven Scott
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Gibsons		H110
	Gemini Court, 42a Throwley Way, Sutton, SM1 4AF Tel: 0208 661 8866 Fax: 0208 661 1700 Email: nicki@gibsonsgames.co.uk Web site: www.gibsonsgames.co.uk Sales Contact: Nicki Gumbrell
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Gibsons is a British, family company established in 1919. Using only the highest quality materials we produce some of the UK's best-loved jigsaw puzzles and games. We are the UK distributor for Piatnik Playing Cards.
	Golden Bear Products Ltd		E69
	Hortonwood 40, Telford, Shropshire, TF1 7EY Tel: 01952 608308 Fax: 01952 677613 Email: sales@goldenbeartoys.co.uk Web site: www.goldenbeartoys.com Sales Contact: Julie Taylor
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Golden Bear have over 30 years of experience of making high quality and reliable licensed and non-licensed toys. 2012 brings exciting and innovative products for new and on-going ranges.
	Great Gizmos Ltd		G20
	Barlow House, Crompton Fields, Crompton Way, Manor Royal,, Crawley, W Sussex, RH10 9QB Tel: 01293 543221 Fax: 01293 543217 Email: enquiries@greatgizmos.co.uk Web site: www.greatgizmos.co.uk Sales Contact: Wendy Yarwood
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Wonderful, fun educational toys for all ages. New science kits & girl craft ranges. Also introducing a beautiful new nursery range.
	The Green Board Game Company		E15
	Unit 112 Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3RP Tel: 01494 538999 Fax: 01494 538646 Email: carol@greenboardgames.com Web site: www.greenboardgames.com Sales Contact: Carol Bradshaw
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Entice your customers who will have short arms and deep pockets after Christmas with our fantastic range of board games, cards games and novelty gifts. Our aim is to educate while having fun at a great price!
	H Grossman		E39
	Ashton Road, Rutherglen Industrial Estate, Rutherglen, Glasgow, G73 1UB Tel: 0141 613 2525 Fax: 0141 613 2541 Email: gail@ozbozz.co.uk Web site: www.ozbozz.co.uk Sales Contact: Gail Beresford
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	HABA UK Ltd		F16
	18-20 Stamford Street, Stalybridge, Cheshire, SK15 1JZ Tel: 0161 304 9555 Fax: 0161 303 9113 Email: sales@haba.co.uk Web site: www.haba.co.uk Sales Contact: Martin Nield
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	HABA manufactures wooden toys and games at its German factory, and supplies soft baby toys, dolls and accessories.
	Half Moon Bay Ltd		H96
	5-7 Pulteney Mews, Bath, BA2 4DS Tel: 01225 473874 Email: andrewk@halfmoonbay.co.uk Web site: www.halfmoonbay.co.uk Sales Contact: Andrew Kersey
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Half Moon Bay manufactures and distributes licensed giftware, including the award winning 'Where's Wally' range
	Halilit		E90
	108 Abbey Street, Accrington, Lancashire, BB5 1EE Tel: 01254 872454 Fax: 01254 872166 Email: sales@halilit.co.uk Web site: www.halilit.co.uk Sales Contact: Richard Greaves
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Halilit children's musical instruments, award winning TAF Developmental toys and Edushape preschool and bath toys.
	Happy Hopperz		Gallery 163
	The Old School House, Victoria Avenue, London, N3 1GG Tel: 0208 958 1138 Email: rob@happyhopperz.co.uk Web site: www.happyhopperz.co.uk Sales Contact: Rob Morris
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Not since the past crazes of the Rubik's Cube, My Little Pony, Cabbage Patch Kids & Space Hoppers has the children's toy market seen a product that has captured the imagination of a young child as much as the range of inflatable toys from the HappyHopperz® HappyHopperz® are a collection of bright, inflatable animals that not only rival the space hoppers of the 1970's but take BOUNCING to a whole new level. Created with ears & horns for children to grip on to and feet to steady the bounce, these wonderful animals come in a variety of different styles and colours that give 'Old Macdonald' a run for his money!
	HASBRO		E120
	2 Roundwood Avenue, Stockley Park, Uxbridge, Middlesex, UB11 1AZ Tel: 020 8569 1234 Fax: 020 8569 1133 Email: (name)@hasbro.co.uk Web site: www.hasbro.co.uk Sales Contact: Ryan Blane
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Hasbro - We believe in PLAY! Whether it's the latest in boys' action excitement, the best games in the industry, or the coolest collectible pets around, Hasbro has the play and entertainment experiences to suit kids and families around the globe. Building on an exciting year with continued innnovation in our boys, girls, sports action, preschool and games segments, Hasbro is continuing to RE-IMAGINE, RE-INVENT and RE-IGNITE its business in 2011. With brand statements that translate acrosss categories, new feature films based on some of our icononic brands, and Hasbro-branded children's and family programming,. Hasbro offers fun for kids and families, anytime and anywhere.
	Hippychick Ltd		H44
	1 Roberts Drive, Taunton Road, Bridgwater, Somerset, TA6 6BH Tel: 01278 434440 Fax: 01278 434448 Email: vicky@hippychick.com Web site: www.hippychick.com Sales Contact: Vicky Govier
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Hippychick are a family run company committed to discovering and developing innovative and orginal products that are truly beneficial for parents and children alike.
	Holland Publishing Plc		H40
	18 Bourne Court, Southend Road, Woodford Green, Essex, IG8 8HD Tel: 020 8551 7711 Fax: 0208 551 1266 Email: jwh@holland-publishing.co.uk Web site: www.holland-publishing.co.uk Sales Contact: Jonathan Holland
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Childrens'headphones, creative stationery and sticker activity books. Licences include Ben 10, Peppa Pig, Transformers, Animal Planet and Weenicons. A range of retail displays and concession offers available.
	The Homemade Company		GH27
	Email: sof@thehomemadecompany.com Web site: www.thehomemadecompany.com
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Hong Kong Trade Development Council		GH62
	16 Upper Grosvenor Street, London, W1K 7PL Tel: 020 7616 9500 Fax: 020 7616 9512 Email: susanna.yau@tdc.org.hk Web site: www.hktdc.com Sales Contact: Susanna Yau
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	HKTDC promotes Hong Kong’s two-way trade with the world. It provides business matching, sourcing catalogues and over 30 trade shows per year in Hong Kong.
	Hornby Hobbies Ltd		H52
	Westwood Industrial Estate, Margate, Kent, CT9 4JX Tel: 01843 233500 Fax: 01843 233513 Email: alistair.tonnison@hornby.com Web site: www.hornby.com Sales Contact: Alistair Tonnison
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Hornby Hobbies Limited is a thriving global brand leader in the world of toys and hobbies. It incoporates five iconoic British brands; Hornby, Corgi, Scalextric, Airfix and Humbrol.
	House of Marbles		B109
	The Old Pottery, Pottery Road, Bovey Tracey, Devon, UK, TQ13 9DS Tel: 01626 835358 Fax: 01626 835315 Email: uk@houseofmarbles.com Web site: www.houseofmarbles.com Sales Contact: Sarah Campbell
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Estblished in 1973, respected purveyors of traditional and nostalgic toys, games, books and gifts with a nod to the past and an eye for the future.
	HTI (Halsall Toys Europe Ltd)		B100
	Eastham House, Copse Road, Fleetwood, Lancashire, FY7 7NY Tel: 01253 778888 Fax: 01253 878711 Email: info@htigroup.co.uk Web site: www.htigroup.co.uk Sales Contact: Mark Walls
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	UK's largest independently owned toy company with big brands and international customer base. Market leader in dolls prams/pushchairs, role-play and everyday toys, leading supplier of vehicles, wheeled and outdoor toys.
	Imagination Games UK & Europe Ltd		E110
	Estates House, Alvaston Business Park, Nantwich, Cheshire, CW5 6PF Tel: 01270 619 100 Email: david.snow@imaginationgames.com Web site: www.thegameshop.co.uk Sales Contact: David Snow
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Imagination Games continues its growth in the game category for the third consecutive year. Our strong brands deliver great game play for every occasion. Come and see us at stand E110.
	IMC Toys UK Ltd		E129
	2 Bramleys Barn, The Menagerie, Escrick, York, YO19 6ET Tel: 01904 720908 Fax: 01904 720907 Email: tcrew@imc.es Web site: www.imc.es Sales Contact: Terry Crew
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	“IMC Toys creating dreams supplying licensed musical and role-play toys for children of all ages” Stand E129
	Indigo Jamm Ltd		GH53
	Gate House, Dunsfold Road, Loxhill, England, GU8 4BN Tel: 01483 201075 Email: mark@indigojamm.com Web site: www.indigojamm.com Sales Contact: mark@indigojamm.com
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Indigo Jamm designs brilliant fun toys in the UK, reconnecting the British consumer with British design, we then produce these toys at ethical factories which are visited and inspected by us. We supply toys that are lasting, fun, safe, inspire the imagination and help with a child’s ongoing development.
	Ingo Devices UK Ltd		D19
	35 Britannia Row, Islington, London, N1 8QH Tel: 020 7704 2598 Fax: 020 7226 9449 Email: matthew@ingodevices.com Web site: www.ingodevices.com Sales Contact: Matthew Tomlinson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Ingo Devices a manufactuer of Licensed consumer electronic products for the Toy Market.
	Injusa		F90
	Industrial Juguetera S.A., C/O Robbie Toys Ltd, Unit 11 Anson Close,, Pysons Road Ind Esate,, Broadstairs, CT10 2YB Tel: 34965550862 Fax: 34965553356 Email: bob@robbietoys.co.uk Web site: www.injusa.com Sales Contact: Robert Newbery
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Innovation First International		Gallery 165
	6 Melford Court, Hardwick Grange, Woolston, Warrington, WA1 4RZ Tel: 01925 454093 Fax: 01925 479873 Email: heather_corbett@innovationfirst.com Web site: www.hexbug.com Sales Contact: Heather Corbett
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Innovation First Labs are the creators and maufacturers of Hexbug Micro Robotic Creatures. This year we will be showcasing not only our fantastic new Hexbug products for 2012 but also a selection of brand new cross sector brands designed and created to shake up the toy market in 2012.
	Insect Lore		F100
	Unit 11, Indian Queens Trading Estate, Warren Road, Indian Queens, Cornwall, TR9 6TL Tel: 01726 860273 Fax: 01726 862847 Email: sales@insectlore.co.uk Web site: www.insectlore.co.uk Sales Contact: Jennifer Blears
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Popular, award winning live insect kits and nature items since 1969. Butterfly garden, Anthill, Living Indian Twig,bug magnifiers and viewers. Nature related discovery toys.
	Intelligent Retail		GH58
	Consort House, 42 Bone Lane, Newbury, Berkshire, RG14 5SD Tel: 0845 6800126 Fax: 0845 6800128 Email: enquiries@intelligentretail.co.uk Web site: www.intelligentretail.co.uk Sales Contact: Justyn Syms
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Intelligent EPoS. Intelligent eCommerce. Linked together with central stock control. Best of breed eCommerce website that links to a till in your shop. Beautifully simple. Efficient. Call Louise on 0845 6800126
	Interplay UK Ltd		H90
	Unit D Meter House, Fieldhouse Lane, Marlow, Bucks, SL7 1LW Tel: 01628 488944 Fax: 01628 476700 Email: sales@interplayuk.com Web site: www.interplayuk.com Sales Contact: Nancy Davies
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Interplay is a market leading supplier of Craft, Science and Nature kits with a pedigree of Award Winning products and innovative designs. Top selling ranges consist of twelve MYSTYLE CRAFT kits, including the best-selling and TV advertised DeLuxe Charm Bracelets, TV advertised WILD SCIENCE – including Pefume Lab and Bath Bomb Factory for girls, and the boys’ Weird Slime Lab and Hyperlauncher Rocket Ball, TECHNOKITS including Stunt Buggy and the new RIVETZ, MY LIVING WORLD – including favourites Ant World, Worm World & Triop World, and 4D CITYSCAPE jigsaw puzzles – London and New York. We’ve many exciting new products to show you for 2012!
	Intertek		GH32
	Centre Court, Meridian Business Park, Leicester, LE19 1WD Tel: 0116 263 0330 Fax: 0116 263 0311 Email: consumergoods.uk@intertek.com Web site: www.intertek.com/consumergoods Sales Contact: Robert Hinchcliffe
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	As the largest player in the toy, games and premium testing industry, Intertek helps safeguard its clients, providing product safety testing, evaluation and a complete range of quality assurance services.
	IQ Games Federal Ltd		GH30
	28 Acregate Lane, Preston, Lancashire, PR1 5QN Tel: +44(0) 7700067386 Email: andras.palotas@theiqgames.com Web site: www.theiqgames.com Sales Contact: Andras Palotas
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The IQ Games greets you! IQ Games Ltd is one of the biggest wooden brainteaser, game and wooden promotional item vendor. Our games are designed for all ages and difficulty.
	James Galt & Co Ltd		E9
	Sovereign House,, Stockport Road, Cheadle, Cheshire, SK8 2EA Tel: 0161 428 9111 Fax: 0161 428 6597 Email: mail@jamesgalt.com Web site: www.galttoys.com Sales Contact: Clive Robinson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	James Galt is introducing products across its extensive range of First Years Softplay, Activities, Games, Arts, Crafts and Puzzles and looks forward to welcoming you on Stand E9.
	John Adams Leisure Ltd		H100
	Marketing House, Blackstone Road, Huntingdon, Cambs, PE29 6EF Tel: 01480 414361 Fax: 01480 414761 Email: sales@johnadams.co.uk Web site: www.johnadams.co.uk Sales Contact: Bruno Gallone
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Supplier of craft, fashion, dolls, boys construction, games, puzzles, science and discovery, swimming aids, paddling pools and leisure inflatables products.
	John Crane Limited		E20
	8 Carousel Way, Riverside Park, Northampton, NN3 9HG Tel: 01604 77 49 49 Fax: 01604 41 41 81 Email: sales@john-crane.co.uk Web site: www.john-crane.co.uk plus www.thejohncraneblog.com Sales Contact: Jon Thorpe
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	JCL is synonymous with high quality, award winning toys, supplying major wooden brands such as Pintoy & Gogo, plus Lilliputiens, SES creative and their own brand - Tidlo.
	Jugglingwholesale.com		GH24
	Units 5 - 6 Cheapside., Brighton, UK, BN14GD Tel: 0044 (0)1273 687404 Fax: N/A Email: sales@jugglingwholesale.com Web site: www.jugglingwholesale.com Sales Contact: Jack Decie
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	We are the distributors of over 18 different manufacturers of Juggling Equipment and supply circus toys and props to trade customers around the globe. As the wholesale arm of Europe's original juggling shop, we have well over twenty years experience supplying professional jugglers, circus workshops, circuses, schools and juggling retailers. From practice gear to professional quality props, we've got a broad range of balls, clubs, diabolos, yo-yos, frisbees, foot bags, unicycles, poi, fire and LED equipment. As well as distributing our own range of juggling products, we source props worldwide from top manufacturers to bring our customers the best in quality, performance and value. We're a friendly team who can always be contacted. We look forward to hearing from you soon.
	Jumbo Games		E46
	2 Carters Row, Hatfield Park, Hatfield, Herts, AL9 5NB Tel: 01707 260436 Fax: 01707 275086 Email: uk.saleshotline@jumbo.eu Web site: www.jumbo.eu Sales Contact: Steve Washbourne
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Jumbo is a leading manufacturer of puzzles and games for both adults and children. Our licensed range includes properties such as Peppa Pig, Fireman Sam, Little Kingdom and Thundercats, as well as our own brands Stratego and Wasgij. We are market leader in puzzle accessories which includes Jigroll and Portapuzzle.
	K-Play International		Gallery 199
	PO Box 110, Brigg, North Lincolnshire, DN20 2AB Tel: 0800 756 6586 Fax: 0800 75 66 400 Email: info@k-play.co.uk Web site: www.k-play.co.uk Sales Contact: Scott Kenworthy
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Exclusive UK Agents for well known brands Heimess, Goki, 'cause, Anker. Over 2000 products. We are launching Engino on the UK toy market this January. We believe that it is the best new construction toy on the market for years. Come and see us - You won't be disappointed.
	Kiddimoto		H42
	Unit 17 Lodge Hill Business Park, Westbury Sub Mendip, Wells, England, BA5 1EY Tel: 01749 871175 Fax: 01749 871175 Email: info@kiddimoto.co.uk Web site: www.kiddimoto.co.uk Sales Contact: Ian Ham
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	A Kiddimoto childrens balance bike makes a perfect first bike for kids. A wooden balance bike can make the perfect gift for any toddler, boy or girl, aged around 2 years to 6 years old. Our wooden first bike balance bikes are made from natural birch plywood and are both very safe and fun. See a child's face light up with a Kiddimoto childrens balance bike!
	KidKraft		D20
	Olympisch Stadion 9, Amsterdam, the Netherlands, 1076DE, Netherlands Tel: 0031 (0) 20305 8620 Email: info@kidkraft.com Web site: www.kidkraft.com Sales Contact: Friso De Lange
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	KidKraft is a creator, manufacturer and distributor of award-winning wooden toys and furniture for children. Known around the globe via large-scale retailers, specialty stores, and online merchants, KidKraft offers classic items including train sets, dollhouses, play kitchens and table & chair sets.
	Kitfix Swallow Group Ltd		B159
	Castleacre Road, Swaffham, UNITED KINGDOM, PE37 7HU Tel: 01760 721390 Fax: 01760 723717 Email: janice@ksg.co.uk Web site: www.sequinart.com Sales Contact: Stephen@ksg.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Kloo Games		GH15
	3 Middle Crescent, Higher Denham, Uxbridge, UK, UB9 5EF Tel: 441895833023 Email: andrew@kloogame.com Web site: www.kloogame.com Sales Contact: Andrew Finan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	KLOO, winner of the "ToyTalk Best Board and Card Game 2011", has turned learning a language into a game. Players make sentences and learn words in a foreign language to score points. The longer the sentence and the more words they learn, the faster they can power their cars around the special "Race to Paris" or "Race to Madrid" game boards. Compete, race and overtake - KLOO makes learning a language fast, easy and a lot more fun. But there is no need to be a language expert - you can start playing KLOO as an absolute beginner - just be ready for how fast you pick up the language! Within a few games players effortlessly learn hundreds of words and can make tens of thousands of sentences. Using coloured cars to keep score, players speed through the great cities of France or Spain in a race to the capital. The game board shows genuine pictures of cultural sites and places of interest in each city. Extra game board rules spice up the fun. The four decks of KLOO cards contain useful French or Spanish words for making sentences. Once players know all the words in one deck, they move on to the next one. In a short time players learn to make thousands of French sentences. KLOO was designed by games experts, tested by teachers, manufactured in the UK and launched in the autumn of 2010. In March 2011 KLOO became an instant classic when it won the "Best Classic Toy" at the 2011 Dr Toy Awards in the USA. In the UK KLOO won the ToyTalk Best Board Game 2011. The game comes complete with Quick Start Rules, 4 decks with different French words, a separate "Race to Paris" game board and coloured Racing Car pieces.
	Kriya Ltd		GH36
	132 Admirals Walk, Shoeburyness, Essex, SS3 9FN Tel: 07884433006 Fax: 01702 294828 Email: enquiries@kriyaltd.com Web site: Sales Contact: Kelly Richardson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Licensed toys and everyday competitively priced quality plastic toys.
	Lanka Kade		G124
	Unit C, Riverside End, Market Harborough, Leicestershire, LE16 7PU Tel: 01858 463850 Fax: 01858 463860 Email: sales@lankakade.co.uk Web site: www.lankakade.co.uk Sales Contact: Upul Soysa
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Great excitement - we've launched the Lanka Kade Educational Foundation, supporting disadvantaged children across Sri Lanka and our Natural Wood Noah's Ark - complete with Noah, Mrs Noah and 22 beautiful animals - won the Independent ToyshopUK Eco Award!
	LE TOY VAN Ltd.		E10
	160c Walton Road, East Molesey, Surrey, KT8 0HP Tel: 020 8979 2036 Fax: 020 8979 7537 Email: sales@letoyvan.com Web site: www.letoyvan.com www.budkins.com Sales Contact: Sophie Bonnett
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Established in 1995 LE TOY VAN designs and produces painted wooden toys. Stylish aesthetics and high play-value encourage real learning through fun imaginative play. LE TOY VAN creates award winning toys in a number of iconic ranges from collectable characters through to classic dolls houses. All of LE TOY VAN toys are designed here in the UK and are ethically made in Indonesia using responsibly sourced materials. Production has been awarded the prestigious ICTI Care Seal of Compliance to confirm its ethical status. NEW for 2012: Bella's House - a new addition to the 12 houses in the Daisylane collection. Honeybee Market & crates is a new range in the ever-popular Honeybake collection. Sentry Box with guard & the London Budkin Set. Come & see the new toys as they are launched at the BTHA TOY FAIR Olympia Stand E10.
	Leapfrog Toys		B50
	36 Windsor Street, Uxbridge, Middlesex, UB8 1AB Tel: 01895 202840 Fax: 01895 813715 Email: jmurphy@leapfrog.com Web site: www.leapfrog.co.uk Sales Contact: Paul Bennett
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	LEAPFROG is a leading designer, developer and marketer of innovative, technology-based educational products. Leapfrog is 100% focussed on developing products that will provide the most engaging, effective learning experience - for all ages, in school or home, around the world.
	Learning Resources		D36
	5 Merchants Close, Oldmedow Road, Kings Lynn, Norfolk, PE30 4JX Tel: 01553 762276 Fax: 01553 769943 Email: sales@learning-resources.co.uk Web site: www.learning-resources.co.uk Sales Contact: Chris Beardmore
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Using their expertise learned in supplying the Country's schools. Manufacturer Learning Resources® introduces close to 100 new and exciting hands-on products that bring fun learning into the Country's homes.
	Lego Company Ltd		B70
	33 Bath Road, Slough, Berks, SL1 3UF Tel: 01753 495000 Fax: 01753 495030 Email: lydia.cotterill@lego.com Web site: www.lego.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The LEGO stand at Toy Fair is designed, from a PR perspective, to provide a creative and immersive environment through which to guide press, focusing heavily on the areas and brands best suited to their individual publication/programme requirements. Offering a unique and dynamic backdrop to the company, its heritage and portfolio, the LEGO Toy Fair stand should enable us to point out hero items, price points and breadth of range within a few minutes as press are pushed for time. We are advising that our PR stand-out items include: Super Heroes - The Batcave 6860 Ninjago - All new Spinners and Booster packs Star Wars - Jabba's Palace 9516 City - Forest Police Station 4440
	Liberty House Toys Ltd / Guidecraft		B80
	Halden Lane, Rolvenden, Kent, UK, TN17 4JG Tel: 01622 629004 Email: sales@libertyhousetoys.co.uk Web site: www.libertyhousetoys.co.uk Sales Contact: Tonia Webb
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Liberty House Toys Ltd are the Exclusive Distributors for Guidecraft Educational Toys & Children’s Furniture. Guidecraft prides itself on over 45 years of manufacturing high-quality products with a focus on safety, creativity, quality and durability but always remembering to put children first! Guidecraft’s creative and inspiring toys and furniture are designed for both home and nursery/school settings. Liberty House Toys Ltd are proud to distribute Guidecraft’s hand-carved, hand-painted furniture – from the colourful Safari collection with its friendly animals, to the prettiest pink sparkly butterflies, and then on to sailing the seven seas with the Pirate themed collection – we are sure there is something for every child’s room in our products. We have recently introduced to the UK a collection of new educational and eco-friendly Manipulatives, all stained with low aniline dyes and made from Rubberwood (a renewable hardwood resource) and we are launching more toys and an exciting new furniture collection at the Toy Fair 2012. Liberty House Toys Ltd offer both Wholesale and an efficient Drop Ship service to their customers and we invite you to visit us on stand B80 and register your details with us.
	Linguascope		H99
	10F Printing House Yard, Hackney Road, London, UK, E2 7PR Tel: 02070330202 Fax: 02077394440 Email: roberto@linguascope.com Web site: www.linguascope.com Sales Contact: Roberto Conte
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Linguascope is one of the UK’s leading ICT resource providers for Language teachers. Covering French, German, Spanish, Italian and English it provides an invaluable tools for Language teachers and students alike. One of its most successful products is Talking Dice: a fun and versatile way of practicing any language at any age and at any level.
	LiteBulb Group formerly ILA Group Ltd		H30
	Innovation HQ, 3rd Floor, 220 Queenstown Road, UK, SW8 4LP Tel: + 44 (0)203 384 7137 Email: nicole@scootrix.com Web site: www.scootrix.com Sales Contact: Nicole Clatworthy
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	LiteBulb Group’s toy division specialises in innovative products for children. We look forward presenting our Scootrix scooter accessories, our Shirt Box innovative lunch and sandwich boxes, our Gel Sticker ranges and our new products planned to roll out in 2012. Our products and brands; Scootrix is an innovative range of collectable scooter accessories. These must-have accessories have proved to have great appeal in the market. Parents love then as they make mis-identification of scooters a thing of the past. Kids love them as they tap into the current global trend of personalising belongings. The range includes personal plates with stickers and Wheel Whizzers. Whizzers are hub cabs designed for Micro Scooters, one of the best-selling scooter brands on the market. We will be showcasing our next range of accessories at the show. Shirt Box Innovative lunch and sandwich boxes Our lunch and sandwich boxes product range include Disney characters; Buzz and Woody, Super-Heroes; Spiderman, Superman, Batman and football licences; England, Man U, Liverpool, Chelsea Gel Stickers are throwable, re-stickable gel stickers. These feature football licenses such as Man U, Liverpool, England. We look forward to seeing you at the show on stand H30. The LiteBulb team
	M V Sports and Leisure Ltd		B19
	35 Tameside Drive, Castle Bromwich, Birmingham, West Midlands, B35 7AG Tel: 0121 748 8000 Fax: 0121 748 8010 Email: reception@mvsports.com Web site: www.mvsports.com Sales Contact: Phil Ratcliffe
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Market leading suppliers of children's wheeled toys, and indoor and outdoor play items. MV work in conjunction with major entertainment companies and licensing houses to develop exciting, innovative products.
	Main Sauce Productions Ltd		B89
	Unit 1 Southview Business Park, Tinwell Road, Stamford, Lincolnshire, PE9 2JL Tel: 01780 765290 Fax: 01780 755558 Email: joe@mainsauce.com Web site: www.mainsauceproductions.com Sales Contact: Joanne Ramsden
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	A design, manufacturing and wholesale company with an innovative and diverse range encompassing toys, gadgets and gifts.
	Maps Toys		Gallery 156
	Marketing & Promotional Services Ltd, 11 Manor Way, Old Woking, Surrey, GU22 9JX Tel: 01483 776006 Fax: 01483 776008 Email: will@mapsww.com Web site: www.mapstoys.com Sales Contact: Will Sharman
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Maps Toys - featuring: Yummy Dough, Bloco Toys, Ez-Fort, Squash Blox, Toobeez, Build-it with Bob the Builder, Science Museum, Magic Fish, My Little Sandbox, Benjamin Toys, Be Amazing! Toys , Aeromax Toys.
	Marbel Limited		B40
	Unit 2C Restormel Ind. Estate, Lostwithiel, Cornwall, PL22 0HG Tel: 01208 873123 Fax: 01208 873303 Email: sales@marbel.co.uk Web site: www.marbel.co.uk Sales Contact: John Turnham
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Cornwall based toy distributor Marbel Ltd, specialises in bringing wooden, quality, classic, traditional, innovative and educational toys to the UK market. The firm was set up in 2005 by German parents, Christoph and Rebecca Bettin, who spotted a niche in the UK toy market. Parents and children alike are still looking for toys that have the all quality, integrity and longevity of the traditional classics, but sprinkled with modern appeal. We exclusively represent; BRIO, Plan Toys, Hape, WWF, makedo, anamalz, I M Toy, New Classic Toys, NYBY Garden Tools, Anna Club Plush, Latitude Enfant and Edu Science in the UK. New brands for 2012 include WWF Games and Puzzles, nanoblock, EIN-O SCIENCE and PHLAT Ball.
	Marvins Magic Ltd		B20
	3 London Road, Markyate, Herts, AL3 8JL Tel: 01582 849000 Fax: 01582 849850 Email: magic@marvinsmagic.co.uk Web site: www.marvinsmagic.com Sales Contact: Marvin Berglas
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Marvin's Magic, THE magic specialists, have created a unique and innovative range of professional magic made easy. Their extensive collection of quality magic is popular with all age groups and covers all price points. Simple enough for youngsters, cool enough for teens yet guaranteed to impress even the most sophisticated executive.
	Maxim		GH50
	Czarnieckiego St 11/11, 53-650 Wroclaw, Poland, POLAND Tel: +44 (0)131 552 6273, +44 (0) 7737 429 881 Fax: +48 (71) 790 5451 Email: office.scot@maxim-puzzle.eu Web site: www.maxim-puzzle.pl Sales Contact: Krystian Malowanski
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Maxim designs and manufactures a wide range of high quality educational games and puzzles in Wroclaw, Poland. A well established brand in Europe, Maxim is hoping to build a foothold in the UK with our range of 3D puzzles, puzzle games, puzzle cards and classic puzzles. Maxim games and puzzles are designed to be engaging to play and assist with the learning and development of youngsters through improving dexterity, hand-eye co-ordination and building their understanding of the world. Our products combine eye-catching designs, full colour printing on thick, durable card, which is extremely tactile and easy to handle. We have an extensive catalogue ranging from 3, 4 and 5 piece puzzles up to 150, 260, 600 and 1,000 piece jigsaws for the more advanced players. We also have a wide variety of puzzle games and giant floor puzzles. Please do not hesitate to get in touch with us if you would like to receive a copy of our product list. Or visit our website at www.maxim-puzzle.pl As a design and manufacturing company we also have the capability to produce bespoke products. If you have particular requirements or are even interested in producing your own-branded products we would be interested in discussing this with you. Contact Name: Krystian Malowanski Contact Tel: +44 (0)7737 429 881 Email: office.scot@maxim-puzzle.eu Web: www.maxim-puzzle.pl
	Meccano Toys (UK) Ltd		B150
	Unit A4 Rowood Estate, Murdock Road, Bicester, Oxfordshire, OX26 4PP Tel: 01869 324956 Fax: 01869 324946 Email: enquiries.uk@meccano.com Web site: www.meccanouk.co.uk Sales Contact: Sue Barratt
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Meccano is one of the UK's leading construction toy companies. Its ranges support the development of problem solving through play and come in cool and classic designs as well as adopting the latest in technology.
	Melissa & Doug LLC		F40
	PO Box 590, Westport,, Connecticut, 6881, U S A Tel: 800 284 3948 Fax: 888 441 8883 Email: service@melissaanddoug.com Web site: www.melissaanddoug.com Sales Contact: Michael Foldeak
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Melissa & Doug, magnetic games, puppets, play good, magic, music, plush, baby toys and much more!
	Melrose Kids Ltd		GH7
	Highlands House, 165 The Broadway, Wimbledon, United Kingdom, SW19 1NE Tel: 0800 840 4068 Fax: 0800 840 4068 Email: sales@melrosekids.co.uk Web site: www.brainy-baby.co.uk; www.stridersports.co.uk Sales Contact: Melanie Thomas
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Melrose Kids Ltd is the distributor for the Brainy Baby range (www.brainy-baby.co.uk) and the Strider Balance Bike (www.stridersports.co.uk) in the UK and Ireland. Brainy Baby products focus on the development and teaching of specific, age-appropriate skills—using time-tested and proven approaches. These products are tried and true, technology-based early education tools. These tools include Books, flashcards, CDs, DVDs, games, puzzles and toys for children between the ages of 9 months and 5 years. The Strider balance bike (Strider) is designed for children aged 1-5 years to help them to learn how to ride a bike. The Strider teaches children balance, co-ordination and develops glittering confidence while learning to ride. It comes in six great colours – red, blue, orange, green, pink and yellow. The Strider differentiates itself with these five unique features: • Super light design (just 3.1kgs!); • Puncture proof EVA Polymer tyres for low maintenance; • Welded steel frame and fork for strength and durability; • Frame-integrated Launchpad footrests for advanced riding skill development; and • Adjustable handlebar and saddle height for growing children from 76 –106cm tall.
	Micro Scooters		GH46
	Web site: www.micro-scooters.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Millhouse Manufacturing Design Ltd		Gallery 137
	Roughton Road, Kirkby on Bain, Woodhall Spa, Lincs, LN10 6YL Tel: 01526 351919 Fax: 01526-354424 Email: trade@millhouseathome.co.uk Web site: www.millhouseathome.com Sales Contact: Matt Brown
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Millhouse manufactures high quality, sustainable children's wooden toys and furniture. Operating for over 30 years, all of our toys are still designed and lovingly crafted here in the UK.
	Miniland Educational		E66
	C/O DKL Marketing, 11 Deer Park Road, Moulton Park, Northampton, UK, NN3 6QD Tel: 01604 678780 Email: dkl@dkl.co.uk Web site: www.dkl.co.uk Sales Contact: David Allan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Miniland is a top quality range of products include pre-school educational products; Exciting science kits in a tin; plastic vehicles & sand toys amd model animals, all supported by eye-catching stands and CDUs.
	MJMark Ltd		Gallery 121
	Web site: www.mjmark.co.uk
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Mookie Toys		E149
	Unit 11, Enterprise Way, Flitwick, Beds, MK45 5BX Tel: 01525 722722 Fax: 01525 719729 Email: guy@kelevra.co.uk Web site: www.mookie.co.uk Sales Contact: Guy Orr
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Morphsuits		Gallery 159
	Email: martin@morphsuits.co.uk
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	MTL Distribution Ltd		Gallery 150
	12 Sandown Centre, White Horse Business Park, Trowbridge, Wilt, UK, BA14 0XD Tel: 01235 755348 Email: mlk.carter@btopenworld.com Sales Contact: Kim Carter
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	New Exhibitors MTL Distribution bring My Name in a Song, Groupe-Jemini, The Learning Journey Interantional & Kidzsack products to the UK market. MTL products include New Technology,hot licences, such as Spiderman & Hello Kitty, and are educational, creative and 'green'.
	Muddleit Ltd		Gallery 185
	64 Hargrove Avenue, Burnley, Lancashire, England, BB12 0JH Tel: 0845 3651405 Fax: 0845 3651406 Email: sales@muddleit.com Web site: www.muddleit.com Sales Contact: Lynne Fowler
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Leading UK Wholesale/Distributor of Toys, Novelties, Trading Cards & the latest Crazes.
	Mumbojumbo Toys		G56
	48 Glentham Road, Barnes, London, SW13 9JJ Tel: 020 8563 2888 Fax: 020 8563 9122 Email: dion@mumbojumbotoys.com Web site: www.mumbojumbotoys.com Sales Contact: Dion Kremer
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Mycoal Warmpacks Ltd		Gallery 158
	Unit 5 Northbrook Ind Est, Hollybrook Rd, Southampton, UK, SO16 6RB Tel: 02380513300 Fax: 02380513313 Email: sales@mycoal.co.uk Web site: www.mycoal.co.uk Sales Contact: Karl Kiessling
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Mycoal for the very best in winterfun. A great range of sledges, toboggans and other snow toys. Call us for great friendly service and unique ranges. Don't forget to check our gorgeous handcrafted wagons.
	NPD Group Ltd		Gallery 148
	Rosemount House, Rosemount Avenue, West Byfleet, Surrey, KT14 6LB Tel: 01932 355580 Fax: 01932 355590 Email: Jez.fraser-hook@npd.com Web site: www.npd.com Sales Contact: Jez Fraser-Hook
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	NPD is a key source for toy market research in the U.S., Europe, and Australia, providing comprehensive toy industry analysis and information on what's selling, who's buying, where, and why.
	Orchard Toys		B12
	Wymondham Business Park, Chestnut Drive, Wymondham, Norfolk, NR18 9SB Tel: 01953 423422 Fax: 01953 423440 Email: sales@orchardtoys.com Web site: www.orchardtoys.com Sales Contact: Simon Prest
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Orchard Toys designs and manufactures children's award winning educational games and puzzles in the UK, to make learning fun for children between 18 months and 12 years.
	Oxford Diecast Ltd		Gallery 195
	39 Westbury Street, Swansea, SA1 4JW Tel: 01792 643500 Email: sales@oxforddiecast.co.uk Web site: www.oxforddiecast.co.uk Sales Contact: Lyndon Davies
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Scale model vehicles. Latest range of Top Gear Items. Licenced worldwide - Ford, GM, Jaguar, VW and many more. Planes, Fire, Wedding, Buses, Taxi. Huge range and Award winning items. Oxford Diecast produces items for many leading high street stores and has a Worldwide distribution network.
	Padgett Bros (A to Z) Ltd		F15
	Darton Business Park, Barnsley Road, Darton, Barnsley, S75 5QX Tel: 01226 381188 Fax: 01226 388855 Email: info@padgettatoz.co.uk Web site: www.padgettatoz.co.uk Sales Contact: Alex Kenyon
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Padgetts offer a wid range of nursery and pre-school toys for a cost conscience market. Value for money, service, conformity and saleability are all key to our range of products.
	Pants on Fire Games Ltd		Gallery 154
	The Business Resource Network, Whateleys Drive, Kenilworth, CV8 2GY Tel: 00334 668 23194 Email: info@pantsonfiregames.co.uk Web site: www.pantsonfiregames.co.uk Sales Contact: Richard McLuckie
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Pants on Fire Games is a multi-award winning board game design company with the sole objective of producing mischievious irreverent board games that make you laugh out loud.
	Papo UK Ltd		Gallery 128
	6 Hockley Court, 2401 Stratford Road, Hockley Heath, Solihulll, W. Midlands, B94 6NW Tel: 01564 784969 Fax: 01564 785582 Email: sales@papo-uk.com Web site: www.papo-france.com Sales Contact: Phillip Morris
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Papo is a French figuirine designer and thanks to its advanced and unique know-how offers great detail, realism and suggested movement offering the best play value to inspire imagination.
	Pattni Imaginations Ltd		D16
	Unit 1 Scraptoft Business Centre, Main Street, Scraptoft, Leicester, LE7 9TD Tel: 0116 241 8811 Fax: 0116 241 8070 Email: m.pattni@pattni-imaginations.co.uk Web site: www.pattni-imaginations.co.uk Sales Contact: Mayur Pattni
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Pattni imaginations Ltd is a young, driven and adventurous company, letting its imagination run wild to produce exciting action figures under license.
	Paul Lamond Games Ltd		E50
	31 Newington Green, London, N16 9PU Tel: 020 7254 0100 Fax: 020 7254 3400 Email: sales@paul-lamond.com Web site: www.paul-lamond.com Sales Contact: Richard Wells
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The most comprehensive range of games and puzzles in the UK. We are showing pre-school licensed games, educational games and puzzles, family and childrens games and puzzles and travel games. 2012 also sees the re-launch of Subbuteo.
	Pebeo UK Ltd		GH5
	413 Solent Business Centre, Millbrook Road West, Southampton, UK, SO15 0HW Tel: 023 80901914 Fax: 023 80901916 Email: aburn@pebeo.com Web site: www.pebeo.com Sales Contact: Ashley Burn
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Pebeo 3D Bubble paint, foam finger paint that can be used for pictures or to decorate scrap materials such as paper cups, plastic bottles etc to make fantastic, bright lively objects and pictures.
	Peterkin UK Ltd		Gallery 110
	85 Commercial square, Freemens Common, Leicester, UK, LE2 7SR Tel: 0116 2543645 Fax: 0116 2470618 Email: sales@peterkin.co.uk Web site: peterkin.co.uk
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	For 2012 Peterkin proudly introduce the Early Learning Centre range to their portfolio . The new 2012 Dolls World range will be unveiled plus further developments for the successful NIkko Radio Control range . Other categories are well covered with their World Peacekeeper action figures & accessories , Motor Zone vehicles , Colorific craft and a new "Mega Fun" summer & pocket money selection
	Playmobil UK Ltd		Gallery 210
	6 Argent Court, Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH Tel: 01268 548111 Fax: 0870 414 8880 Email: keith_frost@playmobil.de Web site: www.playmobil.co.uk Sales Contact: Keith Frost
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Playmobil UK is one of the fastest growing pre-school toy companies with over 30 years experience of creating fun and imaginative toys.
	Plum Products Ltd		G90
	Plum House, 72 High Street, Horsell, Woking, Surrey, GU21 4SZ Tel: 0844 880 5301 Fax: 01483 771162 Email: info@plumproducts.com Web site: www.plumproducts.com Sales Contact: Jon Tilley
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Outdoor Living - Outdoor Toys and Playthings Plum Products is a market leading company that has been trading for over 20 years. We are renowned within the leisure industry for safety, quality and value across four division of Play, Garden, Barbecue and Sport. We pride ourselves on our design innovation to bring unique products to market, whilst providing outstanding customer service throughout.
	Pocketbond Ltd / Toyway		H22
	P O Box 80, Welwyn, Herts, AL6 0ND Tel: 01707 391509 Fax: 01707 327466 Email: trade@pocketbond.co.uk Sales Contact: Danny Coffey
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Superb range of Dinosaurs. Educational Science and Nature toys. A wide variety of pocket money toys. Scale models in kit form or ready-made museum quality collectables. Diecast models in many scales.
	Pockos		B99
	Unit 1 & 2 Eastboro Fields, Hemdale Business Park, Nuneaton, Warwickshire, CV11 6GY Tel: 02476 641927 Fax: 02476 641928 Email: sales@pokos.co.uk Web site: www.pockos.co.uk Sales Contact: Katherine Deakin
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Pockos offer a fantastic range of children's novelty toys. With over 20 years experience, our concept gives you high volume media screen based impulse purchase retail sales.
	Posh Paws International LLP		G129
	Wilson House, Bentalls, Basildon, UK, SS14 3BX Tel: 01268 567317 Fax: 01268 567318 Email: mgilbert@poshpawsinternational.co.uk Web site: www.poshpawsinternational.co.uk Sales Contact: Mandy Gilbert
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Welcome to Posh Paws International. After trading for five years, we have become a high profile manufacturer and supplier of licensed and own brand plush and gift products, supplying across all sectors of the retail trade including high street, grocery, on-line and independent retailers. Our portfolio of licensed product includes, Mr Men, Sponge Bob, Monkey, Family Guy, Bagpuss, Clangers (just to name a few), and the great news is that from 2012 Posh Paws will be supplying Disney plush to the UK retail market! We have an amazing new range of Disney toy and gift plush never seen before which includes Winnie the Pooh, Mickey Mouse Club House, Minnie Mouse, Toy Story 3, Cars 2, Disney Animal Tales and more. We also have exciting ranges of plush to compliment major film and DVD launches for 2012 such as The Muppets, Lady and the Tramp, 101 Dalmatians, Cinderella and Brave. Also look out for our stunning new range of Disney Nursery Plush – beautiful product for young children and babies featuring your favourite characters such as Winnie the Pooh and friends, brand new Mickey and Minnie Mouse, as well as a delightful collection of Disney favourites – Dalmatians, Lady, Simba, Dumbo and Marie. We consider ourselves to be specialists in our field, working closely with our retail partners to offer the best retail solution across our ranges for the consumer. Please contact Mandy Gilbert at mgilbert@poshpawsinternational.co.uk for more information or to discuss how we can help build a great range of licensed products to meet your needs.
	Professor Puzzle		G121
	Unit 8 Shepperton Business Park, Govett Avenue, Shepperton, Surrey, TW17 2BA Tel: 01932 230992 Fax: 01932 230998 Email: info@professorpyzzle.com Web site: www.professorpuzzle.co.uk Sales Contact: Adam Langley
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Number One for Puzzles Worldwide!
	The Puppet Company Ltd		E16
	Unit 2-4 Cam Centre, Wilbury Way, Hitchin, Herts, SG4 0TW Tel: 01462 446040 Fax: 01462 446041 Email: info@the puppetcompany.com Web site: www.thepuppetcompany.com Sales Contact:
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The Puppet Company stocks over 750 different puppets including finger, glove and full bodied. Designed in the UK and supplied to high quality retailers across the UK & Europe.
	Rainbow Designs		E40
	Unit 200 Fareham Reach, 166 Fareham Road, Gosport, Hampshire, PO13 0FW Tel: 01329 227300 Fax: 01329 227350 Email: sales@raibowdesigns.co.uk Web site: www.rainbowdesigns.co.uk Sales Contact: Zara Grindrod
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	New arrivals include the Charlie and Lola ‘Lola loves...’ soft toy and craft toy collection and the Abney & Teal range of soft toys and games.
	Ravensburger Ltd		B156
	Unit 1, Avonbury Business Park, Howes Lane, Bicester, Oxfordshire, OX26 2UB Tel: 01869 363800 Fax: 01869 363815 Email: sales@ravensburger.com Web site: www.ravensburger.com Sales Contact: Tim Hall
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Manufacturer of the hottest licensed children's puzzles, award winning games, a refreshed and extended 3D Puzzles® range and the widest image choice for adult jigsaw puzzles using Premium Puzzle 'Softclick" Technology.
	Re: Creation Group Plc		E160
	Alberto House, Marino Way, Hogwood Lane, Finchampstead, Berks, RG40 4RF Tel: 0118 973 6222 Fax: 0118 973 6220 Email: sales@recreationplc.com Web site: www.recreationplc.com Sales Contact: Sales Department
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Re:creation, the distributor of market leading and fun products, is striding ahead with exciting new product launches for 2012, combining ground breaking innovation with proven brands and dynamic licenses. Showcasing at Toy Fair 2012 are a range of products from Razor, the No. 1 in the ride-on category. Look out for the all new Pro Range featuring the Razor Pro X, Razor Pro XX & Razor Pro XXX models. Re:creation is also unveiling a fantastic line up of pocket money and playground craze toys including Moshi Monsters and Dinowaurs and updates on Ickee Stickeez and Space Putty to name only a few. A range of LEGO licensed products are also on show including fantastic new additions to the LEGO Lighting range such as Star Wars and Ninjago themes.
	Rebel Toys Ltd		GH11
	Unit 3 St John's Business Park, St John's Grove, Southcoates Lane, Hull, HU9 3RL Tel: 01482 887917 Fax: 01482 887916 Email: sales@rebeltoys.com Web site: www.rebeltoys.com Sales Contact: Paul Holland
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Exclusive UK distributor for Maisto-TECH radio control and Maisto die-cast replica models, kits and pocket toys. Exciting new licences secured for 2012 including Aston Martin and Ferrari. Quite simply it's the ultimate stand for boy's toys of all ages!
	Red Toolbox		H86
	Ark DIY Products Ltd, 15 Dalysfort Road, Salthill, Galway, IRELAND Tel: +353 91 521857 Fax: +353 91 521 859 Email: info@arkdiyproducts.com Web site: www.red-toolbox.com Sales Contact: Joe Gilligan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Quality time in a box. Red Toolbox offers parents and kids the opportunity to spend time together while learning new skills. Red Toolbox offers sets of carpentry tools specially designed to suit a childs grip, complemented by a range of wooden kits that are ideal for teaching and applying various skills to beginner, intermediate and advanced levels.
	Revell GmbH & Co. Kg		Gallery 215
	Orchard Mews, 18c High Street, Tring, Herts, HP23 5AH Tel: 01442 890285 Fax: 01442 827919 Email: trandrup@revell.de Web site: www.revell.eu Sales Contact: Thomas Randrup
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Revell are Europe's leading supplier of model kits and accessories including top licences such as StarWars, Star Trek and Ferrari, as well as the latest Forumla 1 cars from Vodafone McLaren Mercedes and Mercedes GP. Revell are also one of the fastest growing RC brands within Europe and we will be showing the latest examples of our bang up-to-date range at this years Toy Fair.
	Richard Edward Limited		D100
	151 Nathan Way, Plumstead, London, SE28 0AB Tel: 020 8311 8888 Fax: 020 8310 1201 Email: louisa.moger@richard-edward.com Web site: www.richard-edward.com Sales Contact: Louisa Moger
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	British manufacturers of games, playing and trading cards. We produce products for organisations throughout the UK and Europe. Our own range of card games includes Green cards and Happy Families.
	RMS International Ltd		GH59
	International House, Pendlebury Road, Swinton, Manchester, United Kingdom, M27 4GY Tel: 0161 727 8182 Fax: 01617278489 Email: eturner@rmsint.com Web site: http://www.rmsint.com Sales Contact: Ryan Farber
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	At ToyFair 2012 we will be higlighting our acclaimed and award winning Grafix range, it covers all children's stationery, craft and activity products with a mass market appeal. The Grafix brand is hugely popular and enjoys incredibly high volume sales. The range represents value, fun, and quality and includes every staple item of children's stationery, from paper products, novelty items, gifts and play sets to art and craft materials such as paints, clays and dough's. Displayed in our exclusive, bright, attractive packaging, the Grafix range guarantees the consumer's attention.
	Robbie Toys Ltd		F90
	Unit 11 Anson Close, Pysons Road Ind Estate, roadtairs, Kent, CT10 2YB Tel: 01843 604448 Fax: 01843 603505 Email: bob@robbietoys.co.uk Web site: www.robbietoys.co.uk Sales Contact: Bob Newbery
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Representing ROLLY TOYS, INJUSA, FERBEDO BERJUAN and showing Ronnie O'Sullivan Snooker Tables, and multi games tables
	Rolly Toys		F90
	c/o Robbie Toys Limited, Unit 11 anson close, pysons road Industrial estate, Broadstairs, UK, CT10 2YB, GERMANY Tel: 01843604448 Fax: 01843603505 Email: sales@robbietoys.co.uk Web site: www.rollytoys.com Sales Contact: Bob Newbery
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Distributed by Robbie Toys the famous Rolly toys commands all the known brands of tractor, including JCB, John Deere, Caterpillar, massey, New Holland and many more plus outdoor chess, sledges, trikes and many trailers and accessories for the tractors already mentioned.Quite simply the best ride on tractors currently available in the market place.
	Sakar International		G29
	c/o Partners in Logistics Ltd, 3E Western Business Park, Shannon, Co. Clare, IRELAND Tel: 02476 518 500 Fax: 02476 518501 Email: admin@sakaruk.com Web site: www.sakar.com Sales Contact: Abbas Bhanji
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Salepoint Ltd		GH1
	Amberley Way, Hounslow, Middlesex, TW4 6BH Tel: 020 8577 3080 Fax: 020 85773982 Email: dennis@salepoint.co.uk Web site: www.salepoint.co.uk Sales Contact: Dennis Wilmot
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Salepoint will have on display a full range of shopfittings made from wood, chrome wire and steel to suit every taste.There will also be examples of various timber finishes for more upmarket appeal.
	The Sales Partnership Ltd		E35
	Ancastle House, Gravel Hill, Henley-On-Thames, Oxon, RG9 1TP Tel: 01491 412415 Fax: 01491 412915 Email: jamestriptree@thesalespartnership.com Sales Contact: James Triptree
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Sambro International Ltd		G46
	Web site: www.newworldtoys.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Schleich UK Ltd		B121
	4 Stansted Courtyard, Parsonage Road, Takeley, Bishops Stortford, Herts, CM22 6PU Tel: 01279 870000 Fax: 01279 873750 Email: schleich@schleich-s.co.uk Web site: www.schleich-s.com Sales Contact: Gary Wilmot
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Schleich is the leading designer and manufacturer of high quality, realistic animal and historical and fantasy figurines. We are a leading light in the world of imaginative play.
	Science4You, SA		B95
	Edificio ICAT, Campus da Faculdade de Ciencias da Universidade d, Campo Grande - Lisboa, Portugal, 1749-016 Tel: +351 21 099 38 51 Fax: +351 21 750 01 72 Email: ana.janine@science4youtoys.com Web site: www.science4youtoys.com Sales Contact: Ana Filipa Janine
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Science4you is a start-up company born from a university project that aims to provide every child, and society in general, the chance to try experimental sciences while having lots of fun. Learn about Chemistry, Physics, Engineering, Biology and more and discover the uses of science in our daily lives. With the EcoScience line understand the importance of ecology and the necessity to use renewable energies. After three years of activity Science4you presents a range of over 50 toys on sale in Portugal, Spain, Brazil, Angola, and Mozambique and now in the UK.
	Scoobits		GH31
	P O Box 59840, London, SW14 9BD Tel: 020 8412 1514 Email: clare@scoobits.com Web site: www.scoobits.com Sales Contact: Clare Hartnell
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Scoobit your Scooter and bike! The only ones on the market, launched 2011, these cute characters allow children to personalise and identify their scooter or any ride-on. Collect them, swap them, love them and take your favourite character with you wherever you go.
	Scream Wholesale Ltd		F110
	Email: neil@screamwholesale.com
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Seager Games SG Ltd		Gallery 145
	Moldova House, Churchside Close, Biggin Hill, Kent, TN16 3QF Tel: 01959 573510 Fax: 01959 572087 Email: seager.games@btinternet.com Web site: www.whereismoldova.com Sales Contact: Peter Seager
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Shiner Ltd		B65
	Email: james@shiner.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Shure		Gallery 164
	2129 W North Ave, Chicago, Illinois, USA, 60647 Tel: 773.227.1001 Fax: 773.227.1233 Email: kgeroulis@shureproducts.com Web site: www.shureproducts.com Sales Contact: Katie Geroulis
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Simba Smoby Toys UK Ltd		E140
	Broom Field House, Bolling Road, Bradford, BD4 7BG Tel: 01274 765030 Fax: 01274 765031 Email: info@simbasmoby.com Web site: www.simba-dickie.com Sales Contact: Richard Belford
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Simba Dickie Group is now one of the top five manufacturers within the European Toy Industry. We have numerous brands meaning high levels of expertise in all areas of the market.
	Sophisticated Games Ltd		GH55
	Web site: www.sophisticated-games.com
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Spin Master Toys UK Ltd		E131
	Riverhead House, Boston Drive, Bourne End, Bucks, SL8 5YS Tel: 01628 535000 Fax: 01628 535001 Email: ukservice@spinmaster.com Web site: www.spinmastertoys.co.uk Sales Contact: Jacqueline Taylor-Foo
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Spin Master is a privately owned Canadian company. Year on year Spin Master present some of the most innovative and fun products on the market such as Redakai, Bakugan, Moon Sand, Moon Dough, Air Hogs, Zoobles, AppMates, Victorious and Games - 2012 will be no exception!
	Stabilo International GmbH		Gallery 184
	The Old Barn, Bennetts Close, Cippenham, Berkshire, SL1 5AP Tel: 01753 605656 Fax: 01753 605657 Email: sales.uk@stabilo.com Web site: www.stabilo.co.uk Sales Contact: Paula Hughes / Lisa Bolton
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Writing, highlighting and colouring brand STABILO are at the Toy Fair for the second year in 2012. Visit stand 184 to see how STABILO can add value to your business.
	Star Images		D11
	35d Newington Green, London, N16 9PR Tel: 020 7249 4662 Fax: 020 7249 3987 Email: matt@starimages.co.uk Web site: www.starimages.co.uk Sales Contact: Matt Leach
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Star Images supplies UK retailers with the latest in popular licensed merchandise. Our vast product range includes action figures, posters and many other items.
	Strider		GH7
	Highlands House, 165 The Broadway, Wimbledon, England, SW17 9BE Tel: 0800 840 4068 Fax: 0800 840 4068 Email: sales@melrosekids.co.uk Web site: www.stridersports.co.uk Sales Contact: Melanie Thomas
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Building on the worldwide success of the original STRIDER, the new 2012 STRIDER ST-3 Balance Bike takes Toddler bike fit & performance to a whole new level! • Custom STRIDER Ultra light One-Piece Molded Wheel. Strong, super light (just 3.1kgs), one piece design with proven no-flat EVA Polymer tyres; • Custom STRIDER Mini-Grip Handlebar and Mini-Handgrips. 43% Smaller diameter than standard grips to better fit a toddler’s small hands; • Custom STRIDER Handlebar Pad for extra protection and cool motocross styling. • Custom STRIDER Mini-Saddle on 220mm Seatpost. Smaller, narrower and lighter than a typical saddle to better fit a toddler’s tiny hip spacing. • Custom STRIDER Quick-Clamps on Seat AND Handlebar. Easy, no-tool assembly and adjustment makes life easy for parents and insures proper fit for a growing child. • Patented STRIDER LAUNCHPAD Footrests. Uniquely integrated into frame and positioned to allow development of advanced riding skills. With the introduction of the STRIDER ST-3, Toddler bike technology will never be the same again! Available in six great colours – red, blue, orange, green, pink and yellow. Ages: 18 months – 5 years
	Studio Anne Carlton Ltd		Gallery 151
	6B, Matrich House, Goulton Street, Hull, England, HU3 4DD Tel: 01482 327019 Fax: 01482 210490 Email: michaeljtlee@sac-games.com Web site: www.sac-games.com Sales Contact: Michael Lee
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Studio Anne Carlton is the world’s leading brand in the sector of decorative or themed chess sets with such subjects as Isle of Lewis, Battle of Trafalgar, Lord of the Rings, Peter Rabbit and Winnie the Pooh. The company also produces the most comprehensive collection of Classic Games on the market such as dominoes, backgammon, compendiums and poker. Being introduced at the London Toy Fair is Supercast – a development of one of the most iconic brands in the toy and hobby markets incorporating “make you own” chess sets and collectible products. Also being introduce is stunning hand painted chess set to commemorate the Diamond Jubilee of HM The Queen together with a collection of individual figures of Her Majesty and HRH The Duke of Edinburgh.
	T.A.R.E.M.A. formerly Red Robin Toys		F30
	Robin House, 2 Woodston Business Ctr, Shrewsbury Avenue, Peterborough, PE2 7EF Tel: 01733 371170 Fax: 01733 370818 Email: roger@tarema.co.uk Web site: Sales Contact: Tim Robinson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Complete range of Create Your Own craft items. Full range of wooden dolls furniture, bunk beds, cradle up to 18" dolls and a competitive full range of colouring art sets.
	Talking Tables		GH56
	7b Union Court, 20 Union Court, London, SW4 6JP Tel: 020 7626 6767 Fax: 0845 869 4416 Email: info@talkingtables.co.uk Web site: www.talkingtables.co.uk Sales Contact: Rachel Stables
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Talking Tables offers a range of uniquely designed games to keep the table talking. We have selections for kids and grown-ups so all your guests will be kept amused whatever the occasion. For this year of the Jubilee and Olympics we have trivia and games on all things British and sporting, including Royal Trivia Carriage and Sporting Persona.
	TCE Design		H36
	Bracken House, Warthill, York, YO19 5XW Tel: 01904 489057 Fax: 01904 488904 Email: info@tcegiftdesign.com Web site: www.tcegiftdesign.com Sales Contact: John Haynes
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Hello Kitty Toys by Toho of Japan Monchhichi by Sekughi of Japan
	Terox Toys		GH43
	Woodgate Cottage, Hollin Lane, Sutton, Macclesfield, SK11 0HR Tel: 01614310008/ 07817 653664 Email: andrew@teroxtoys.co.uk Web site: www.teroxtoys.co.uk Sales Contact: Andrew MacDonald
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Terox Toys welcomes all retailers to visit our stand GH43. Feel free to visit our stand at your Convenience or to make an appointment please contact andrew@teroxtoys.co.uk or call 01614310008. We will be launching 2 brand new RC Toy products to the market exclusively developed and designed by Terox Toys and our partner Design Works. Fob and domestic pricing are available for both. We look forward to meeting new and existing customers and demonstrating our new and existing toy lines.
	Thames & Kosmos UK		B49
	3 Godstone Road, Surrey, Old Oxted, UK, RH8 9JS Tel: 01883 730122 Fax: 01883 718442 Email: jo@thamesandkosmos.co.uk Web site: www.thamesandkosmos.co.uk Sales Contact: Jo
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Thames and Kosmos UK invite all retailers that are interested in high quality, award-winning science kits to arrange a meeting with one of their members of staff at Toy Fair. Thames & Kosmos UK was formed in 2010 to meet demand in the UK and Europe for the science kit line of our partner company — the 189-year-old, German-based publishing house, Franckh-Kosmos Verlags-GmbH. Kosmos has an existing line of high-quality science kits which hold a 70-75% share of the German science kit market. T&K translates, rewrites, and distributes these kits in the English language and we are launching these lines in the UK at Toy Fair 2012. If you haven’t made an appointment, do drop by stand B49 to see Professor Probenius in action.
	The In Thing		G36
	Technology Business Park, Church, Accrington, Lancashire, BB5 4LQ Tel: 0845 365 3030 Fax: 0845 365 3232 Email: alana@theinthing.com Web site: www.theinthing.com Sales Contact: Alana Moreton
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	TKC Sales		E99
	The Old Spitfire Hangar, Manor Park, Steeple Ashton, Wiltshire, BA14 6EP Tel: 01380 872950 Fax: 01380 872969 Email: sales@tkcsales.co.uk Web site: www.tkcsales.co.uk Sales Contact: Sam Neilson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	TKC Sales Ltd have been supplying best in class outdoor toys to the independent trade for over 20 years. Brands include Aerobie, Wow!Stuff, NERF Super Soaker, Slip 'n' Slide, and Stomp Rocket.
	Together Plus		Gallery 141
	Email: macsuzi@hotmail.com
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Tolo® Toys		Gallery 125
	Dacta Ltd, 101 Ridley Wood, Bryne Lane, Wrexham, LL13 9UT Tel: 01978 664966 Fax: 01978 729900 Email: sales@dacta.eu.com Web site: www.tolotoys.com Sales Contact: Neil Rhind
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Tomy UK Ltd		F50
	St Nicholas House, St Nicholas Road, Sutton, Surrey, SM1 1EH Tel: 020 8722 7300 Fax: 020 8722 7320 Email: info@tomy.co.uk Web site: www.tomy.co.uk Sales Contact: Tim Ives
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	TOMY has been one of the world's most trusted toy brands for over 80 years, with exciting high quality toys for children of all ages.
	Toy Fair Best New Toys		Gallery 105
	Email: simon@btha.co.uk
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Toy Retailers Association		Olympia Restaurant
	207 Mercury House, Willoughton Drive, Foxby Lane Business Park, Gainsborough, DN21 1DY Tel: 08707 537437 Fax: 08707 060042 Email: enquiries@toyretailersassociation.co.uk Web site: www.toyretailersassociation.co.uk Sales Contact: Derek Markie
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The Toy Retailers Association is the voice of retailers in he UK and Ireland and represents over 60% of the trade including independents, buying group members, major departments stores, multiples, mixed stored and e-tailers. Our role is to inform and advise members on current future legislations, ethical practices, toy safety and retailing issues including Health & Safety, consumer and employment rights. We offer a comprehensive range of benefits to our members explained on our web-site and provide a promotional shop-window to the industry as a whole via Dream Toys and the Annual Industry Awards. Visit us today (Gallery 175) or contact Derek on 0777 877 2176 at any time.
	Toy World		GH16
	Westside, London Road, Apsley, UK, HP3 9TD Tel: 01442 840304 Email: john@toyworldmag.co.uk Web site: www.toyworldmag.co.uk Sales Contact: John Baulch
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Toy World - the business magazine with a passion for toys. The newest, freshest toy trade magazine - run by a team with over 30 years experience of the toy market.
	Toymaster Ltd		London Room
	Victoria House, Newport Pagnell Road West, Northampton, NN4 7JJ Tel: 01604 674477 Fax: 01604 662900 Email: admin@toymaster.co.uk Web site: www.toymaster.co.uk Sales Contact: Colin Farrow
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	The largest association of independent toy retailiers in the UK and Ireland. New membership enquiries welcome from independent retailers large and small.
	ToyNews		E2
	Saxon House, 6A St Andrews Street, Hertford, Hertfordshire, SG14 1JA Tel: 01992 535646 Fax: 01992 589888 Email: emily.briggs@intentmedia,co.uk Web site: www.toynews-online.biz Sales Contact: Emily Briggs
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	ToyNews is the highest circulation trade title for all industry professionals, with an ABC-audited circulation of 6,181 (Total Average Net Circulation for July 1st 2010 - June 30th 2011.) It boasts regular coverage and analysis of all sectors, plus exclusive NPD research data, dedicated retail and licensing sections and an unrivalled online offering including a daily email newsletter.
	Toys n Playthings - Lema Publishing Ltd		E1
	1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Tel: 01442 289930 Fax: 01442 289950 Email: info@lemapublishing.co.uk Web site: www.toysnplaythings.co.uk Sales Contact: John Baulch
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Toys N Playthings is the UK's leading monthly Toy Trade Magazine. Combined with its online service which includes daily news alerts - Toys N Playthings remains the Industry's favourite news resource.
	Traditional Garden Games		Gallery 146
	Tudor House, 12 Racecourse Road, East Ayton, Scarborough, UK, YO13 9HP Tel: 01723 863 010 Fax: 01723 865 560 Email: sales@traditionalgardengames.co.uk Web site: www.traditionalgardengames.co.uk Sales Contact: Chris Thorpe
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	We will be exhibiting our exclusive range of Traditional Garden Games including for 2012 Space Hopper, Japlonk, Adventure Tent and Rebounder Target Net. Along with our comprehensive and range Sports & Games.
	Treasure Trove Toys		G10
	2, Aston Down, Minchinhampton Road, Stroud, Glos, GL6 8GA Tel: 01285 762039 Fax: 01285 762038 Email: liz@tt-holdings.com Web site: www.treasuretrovetoys.co.uk Sales Contact: Elizabeth Nield
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Trunki by Magmatic Ltd		C59
	The Mothership, Shaftesbury Chapel, Bristol, BS2 0LP Tel: 01179 542794 Fax: 01179 811589 Email: sales@magmatic.co.uk Web site: www.magmatic.co.uk Sales Contact: Toby Davies
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Magmatic design and distribute Award-winning Children's travel products, including Trunki the ride-on suitcase and the latest ride-on Toybox which makes tidying fun!
	TY UK Ltd		Gallery 119
	166 FAREHAM REACH, GOSPORT, UNITED KINGDOM, PO13 0FW Tel: 01329 829828 Fax: 01329 220900 Email: sales@tyuk.co.uk Web site: TY.COM Sales Contact: JONATHAN sWALLOW
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	TY UK is one of the top selling toy companies in the UK, holding many of the most popular brand licenses, together with own brand best selling products.
	UL STR		GH21
	Email: alison.vaughan@struck.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Underground Toys		G110
	Shakespeare House, 168 Lavender Hill, London, UNITED KINGDOM, SW11 5TG Tel: 0207 801 6325 Fax: 0207 801 6326 Email: robyn@underground-toys.com Sales Contact: Robyn Morgan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Underground Toys were formed in 2001 and are part of a $37 million group based in both the US and UK. Underground specialise in the creation, manufacturing and distribution of mass, collector and art toys. Underground holds merchandise licenses for Ben 10, Star Wars, Twilight, Thomas and Friends, Fireman Sam, Family Guy, 24, Thundercats, Top Gear, Twilight, Glee, Clone Wars, UFC, Domo, Peppa Pig, Bob the Builder, Scooby Doo, Ben & Holly’s Little Kingdom, Doctor Who … and more! As well as retro properties such as Ghostbusters, Star Trek, Monty Python, David ‘The Hoff’ Hasslehoff, Rambo, Sonic the Hedgehog, Red Dwarf, Scarface and Dirty Dancing. Underground originally became well known for their talking key chain products - the retro range “In Your Pockets” and pre-school range of “Sound Blasters” and “Pocket Pals”. They have successfully expanded into the Talking Plush arena and manufacture plush for Star Wars, Doctor Who, Ghostbusters, Sonic the Hedgehog for markets all over the world. Underground also produce many other novelty and gift items such as stress balls, mugs, keychains, t-shirts, statues and more! Underground are proud to have been recently awarded the prestigious Best Licensed Toy Range 2011 at the Licensing Awards for their Star Wars Talking Plush range. Underground were recently appointed as the worldwide licensee for Doctor Who Plush and are already showing strong sales at mass. The new range incorporates characters from the current Doctor Who series and a separate program is planned which will feature characters from the Classic series’ of Doctor Who, which are sure to appeal to collectors and fans of these series’.
	University Games UK Ltd		F10
	Units 3-4 The Business Centre, The Courtyard, Glory Park, Wooburn Moor, Buckinghamshire, HP10 0DG Tel: 03334 050120 Fax: 01494 372 272 Email: sales@ugames.uk.com Web site: www.universitygames.co.uk Sales Contact: Bernard Smith
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Board games, travel games, licensed games, quiz games, jigsaw puzzles and creative play games. Wooden games, glow-in the-dark stars and planets, 'Find-It', 'Doodletops' and 'Hoberman Spheres'!
	Velcro Kids		E66
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Verbum Vox Ltd		GH41
	Email: suziepx1@googlemail.com
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Vivid Toy Group		E130
	Ashbourne House, The Guildway, Old Portsmouth Road, Guildford, Surrey, GU3 1LS Tel: 01483 449944 Fax: 01483 446336 Email: info@vividimag.co.uk Web site: www.vividimaginations.co.uk Sales Contact: Nick Thomas
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Vivid - where the fun and games begin! The UK's number 1 British toy company covers a broad portfolio from Preschool through to Art & Crafts, Boys, Girls and Tween, principally focusing on licensing and entertainment brands. With a fantastic and ever growing portfolio of great brands that include: Animagic, Crayola, Moshi Monsters, Little Charley Bear, Everything's Rosie, JLS, Justin Bieber, One Direction, The Wanted, The Hobbit, Lumi, Gyro-Botz, Flufflings, Toy Story and Happy Feet, there's something for kids of all ages. 2012 is set to be a great year for Vivid!
	The Wallies Company		G132
	New Lane, Havant, Hants, PO9 2ND Tel: 0844 880 1262 ext 208 Fax: 02392 492769 Email: ian@butterick-vogue.co.uk Web site: www.walliescubouts.co.uk Sales Contact: Ian Scorah
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	ChalkBoard is available in a wide range of adult and child-friendly murals, panels, sheets, shapes and colours. Wall Play murals allow children to create their own unique designs. All designs Peel & Stick.
	The Wandering Monkey Co. Ltd		G122
	PO Box 288, Bognor Regis, West Sussex, UK, PO21 9AP Tel: +44845 094 6296 Fax: +44845 094 6297 Email: sales@wanderingmonkey.com Web site: www.wanderingmonkey.com Sales Contact: Mr Jonathan Corbett
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Wandering Monkey was founded in 2004 to offer an original approach to Travel retail for children and families. At Wandering Monkey we realise how important it is to keep children happy when travelling and so we manage a range that is focused on providing entertainment and education for kids on the move. Our fun, vibrant and colourful range of activities aim to relieve parents and children from the common frustrations of travelling by providing exciting and safe activities to entertain and educate kids for hours. The range is specifically designed and developed for kids on the move, being compact in size but expansive in activities, with bold and original designs in vibrant colours enticing children and parents alike.
	WEDGiTS		Gallery 126
	TOLO Toys Learning Ltd, Redwither Business Centre, Abbey Road, Wrexham Industrial Estate, Wrexham, LL13 9XR Tel: 01978 664966 Fax: 01978 729900 Email: kelly.parsons@tolotoyseurope.eu Sales Contact: Neil Rhind
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	West Design Products Ltd		GH19
	West House, Shearway Business Park, Folkestone, Kent, CT19 4RJ Tel: 01303 297888 Fax: 01303 297877 Email: sales@westdesignproducts.co.uk Web site: www.westdesignproducts.co.uk
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	West Design Products Ltd is a family run art, craft and toy supplier and UK manufacturer. West Design Products is the UK distributor of Faber-Castell Creativity for Kids kits, and will be launching brand new product at Toy Fair 2012. New products include Creativity for Kids kits, West Design's own range of UK manufactured craft for children and Olympic themed product, plus The Wiggles merchandise and Lego stationery. West Design will be exhibiting on stand GH19.
	Wicked Vision Ltd		E100
	1 Gresham Way, Wimbledon, London, SW19 8DW Tel: 0870 871 3999 Fax: 0870 133 8378 Email: hello@wickedvision.co.uk Web site: www.wickedvision.co.uk Sales Contact: Charles Williams
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	We are a vibrant, innovative toy company that specialises in top quality outdoor and activity toys from manufacture to distribution, we love our toys - there's no rest for the Wicked!
	Wild Card Games Ltd		Gallery 145
	22 Downend Road, Horfield, Bristol, UK, BS7 9PF Tel: 07916 349942 Email: info@wildcardgames.com Web site: www.wildcardgames.com Sales Contact: Sean Byrne
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Established supplier of best selling family and educational games to both major retailers and independents. Our top lines Mapominoes Europe, Backpacker and Arithmanix have been recommended all over the National Press. New lines for 2012 include our solar system space race game Astronauts and Mapominoes UK which with its eye catching Union Jack box is already popular with retailers with the Olympics and Jubilee happening this year. Please come along to our stand (Gallery 145) to find out more.
	Wilton Bradley		E89
	8 Wentworth Road, Heathfield, Newton Abbot, TQ12 6TL Tel: 01626 835400 Fax: 01626 836654 Email: richard@wiltonbradley.co.uk Web site: www.wiltonbradley.co.uk Sales Contact: Richard Greenwood
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Bestway Inflatable pools and Spa's, Osprey and Urban Beach Wheeled Toys including Skates, Skateboards and Scooters, Welly and Saico Diecast and Apple Radio Control Toys. Many exciting new products for 2012.
	Wind Designs Ltd		H106
	27 Regal Drive, Soham, Ely, Cambridgeshire, CB7 5BE Tel: 0844 257 1180 Fax: 0844 257 1182 Email: sales@wind-designs.com Web site: www.wind-designs.com Sales Contact: Zoe Lee
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Wind Designs specialise in distributing cool, innovative, active products. Supplying a wide range from all the top brands including flying, throwing and pocket money toys, water pistols, yoyos and kites.
	Winning Moves		D17
	Lyntonia House, 7 Praed St, London, W2 1NJ Tel: 020 7298 9500 Fax: 020 7402 5126 Email: FIONA.HORTOPP@WINNINGMOVES.CO.UK Web site: www.winningmoves.co.uk Sales Contact: David Sommer
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Winning Moves UK owns and distributes a range of classic game brands such as Top Trumps, Regional Monopoly, Bananagrams and Pass the Pigs, plus a wide range of licensed products.
	Wizard Ltd		GH49
	Wizard House, Cambridge Road, Teddington, Middlesex, TW11 8DR Tel: 020 8943 0121 Fax: 020 8977 9074 Email: sales@wizardtoys.com Web site: www.wizardtoys.com Sales Contact: Barry Robson
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	SHRINKLES -a creative activity for boys and girls. Colour, cut and SHRINK any picture, 7 times smaller and 7 times thicker! Make badges, key fobs, fridge magnets and much more!
	Wonderworld		E66
	c/o DKL Marketing, 11 Deer Park Road, Northampton, NN3 6QD Tel: 01604 678780 Fax: 01604 678787 Email: dkl@adk.co.uk Web site: www.dkl.co.uk Sales Contact: David Allan
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Wonderworld have a leading Eco Policy and make quality wooden toys. The extensive range includes role-play, pre-school, educational, dolls houses and baby products, with fun colours and fantastic designs. The new furniture collection includes tables and chairs featuring animal characters.
	Worlds Apart Ltd		B130
	The Innovation Factory, St Columb Major Business Park, Cornwall, UK, TR9 6SX Tel: 0845 6022119 Fax: 01637 881595 Email: info@worldsapart.com Web site: www.worldsapart.com Sales Contact: Vance Withers
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Worlds Apart create lifestyle products which capture the spirit of children's imagination and provide new customer value in the market place; products kids find fun and parents approve of.
	Wow Toys		G15
	Ground Floor, Palace Wharf, Rainville Road, London, W6 9HN Tel: 020 7471 0980 Fax: 020 7385 6865 Email: nadim@wowtoys.com Web site: www.wowtoys.com Sales Contact: Nadim Ednan-Laperouse
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	WowWee UK Ltd		Gallery 152
	Email: clare.spark@sablon.com
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Zappies Ltd		Gallery 152
	Adur Busdiness Centre, Little High Street, Shoreham by Sea, Sussex, BN43 5EG Tel: 01273 467624 Fax: 020 8323 7251 Email: andrew.hardwidge@zappies.com Web site: www.zappies.com Sales Contact: Andrew Hardwidge
	View floor plan: Toy Fair 2012 Gallery Floor Plan
	Zeon Ltd		B75
	39-41 Waterloo Road, London, United Kingdom, NW2 7TT Tel: +44 208 209 1833 Email: joshua_toff@zeonltd.co.uk Web site: www.zeonltd.co.uk Sales Contact: Joshua Toff
	View floor plan: Toy Fair 2012 Grand & West Hall Floor Plan
	Zeon Ltd have been a major player in the electronics gift and licensed markets for the last 20 years with a strong product portfolio. Zeon Ltd is excited to introduce our company to the Toy trade. All recommendations indicated that the London Toy Fair was the place to showcase our range. The networking opportunity and prospect of doing business with new customers is something we are very much looking forward to. We will be launching many new products including bigtrak XTR, iAppCade, Smart Safe and a R2-D2 safe.