The Toy Fair is THE industry showcase
No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: successful business.
The Toy Fair offers 22,000m2 of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.
Since the move back to Olympia in 2009, the show now occupies the entire Grand and West Halls including the upper levels.
In 2017 the show attracted more than 260 exhibiting companies who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, The Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors and distributors. In 2017 it also attracted more than 300 members of the press.