

The role of the BTHA
The British Toy & Hobby Association (BTHA) was founded in 1944 to represent the interests of the British toy manufacturers and to raise standards of practice in the industry. Today, the members between them are responsible for over 95% of the British market for toys and games. The BTHA considers its most important duty is to promote the highest possible standards of safety in design and manufacture of toys and, in collaboration with the British Standards Institution (BSI), the world’s first toy safety standard was published in 1961. Since then the BTHA has been actively involved in improving safety standards and in 1989 launched the Lion Mark. The BTHA represents its members at national and international levels liaising with government bodies and the EU. The BTHA seeks to encourage conditions of free trade for its members’ industrial and commercial operations which are worldwide in scope.
The role of the TRA
The Toy Retailers Association, founded in 1950, represents about 75% or more of the toy trade. Members include Toys R Us, Early Learning, Woolworths, Hamleys, Index, Littlewoods Home Shopping, Beatties, Safeway, Gamleys, Tesco. The Entertainer, Toyworld Group and all the independent shops who are members of the Toymaster and Youngsters buying groups, as well as many other small to middle-sized retailers of toys. The TRA represents its members at government and European level, voices the concerns of toy retailers and strives to improve the standards of toy retailing. In association with our colleagues at the British Toy & Hobby Association, our members are all Approved Lion Mark Retailers - that is they obey a strict Code of Practice on selling safe toys. The TRA retains a toy safety consultant to advise and visit members. www.toyretailersassociation.co.uk
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