Press Releases
30 MAY 2008
BTHA Announces 2008 MAX-IT Awards Winners
The British Toy & Hobby Association presented this year’s winners of the MAX-IT Awards at the annual Industry Day which took place on 29th May at BAFTA, Piccadilly. The MAX-IT Awards have been created to focus attention on excellence in the fields of design and communications across the business of hobbies, games and toys. They aim to recognise individuals and both small and large companies who have displayed outstanding innovation in 2007.
The 2008 winners in each category were as follows:
| Best Marketing/PR Campaign: | Gazillion Bubbles World Record (Evolution PR/Flair) |
| Best UK Toy: | Gr8 Kit Scrap Heap Welder (Character/Evolve NPD) |
| Best Non-UK Toy: | Dragonfly (Character /WowWee) |
| Best Game: | Splashy the Whale (Character /Seven Towns) |
| Best Hobby: | Cool Cardz Design Studio (Bang Creations/Flair) |
| Best promising new talent: | Hannah Collip (Vivid Imaginations) |
| Critics Choice: | Towgo the Trunki (Magmatic Ltd) |
The BTHA would like to thank everyone who took the time to nominate both individuals and companies for this year’s MAX-IT awards.