Press Releases
15 APRIL 2008
BTHA announces 2008 MAX-IT Awards Shortlist
The MAX-IT Awards have been created to focus attention on excellence in the fields of design and communications across the business of hobbies, games and toys. They aim to recognise individuals and both small and large companies who have displayed outstanding innovation in 2007.
The 2008 shortlist is as follows:
Best Marketing/PR Campaign:- Dangling Carrot PR (Trunki brand launch development)
- Hasbro UK (In the Night Garden)
- Flair/Evolution PR (Gazillion Bubbles World Record)
- MegaBrands/Fosbury PR (Iwan Lloyd Roberts)
- Mattel (Barbie at the Symphony)
- Dream Town Rose Petal Cottage (Worlds Apart)
- Gr8 Kit Scrap Heap Welder (Character/Evolve NPD)
- Towgo the Trunki (Trunki Tactics)
- X-Rotor PicooZ helicopter (Silverlit Toys)
- Moon Sand (Spin Master)
- Dragonfly (Character/WowWee)
- FurReal Friends Squawkers McCaw (Hasbro US)
- Splashy the Whale (Character/Seven Towns)
- Monkey Madness (Hasbro UK)
- Goldenballs (Vivid)
- Monopoly Here & Now (Hasbro UK)
- Planet Earth DVD (Imagination Games)
- Planx (Hippychick)
- Aqua Beads (Epoch/Flair)
- Scaletrix Digital (Hornby)
- Cool Cardz Design Studio (Bang Creations/Flair)
- Play-Doh Octopus (Hasbro US)
- Kids Labz Green Science Collection (4M/GreatGizmos)
- Anna Sheard (Hasbro)
- Nic Aldridge (Vivid)
- Hannah Collip (Vivid)
- Andy Gosling (Mattel)
The BTHA would like to thank everyone who took the time to nominate both individuals and companies for this year’s MAX-IT awards. Winners will be announced at the Industry Day on 29th May at BAFTA, Piccadilly.
For more information on the Industry Day or the MAX-IT Awards please call the BTHA on 020 7701 7271.
© 2008 British Toy & Hobby Association
