The following contact details and information are for general background. If you would like more details on the specific work of the BTHA or Toy Fair please contact the relevant person, who will be happy to help.

British Toy & Hobby Association BRITISH TOY & HOBBY ASSOCIATION

The BTHA was founded in 1944 to represent UK toy manufacturers. Today there are 140 members of the association that account for approximately 90% of the toys sold in the UK. Members sign up to a strict Code of Practice that follows, and in some instances goes beyond, UK legislation.

Make Time 2 Play MAKE TIME 2 PLAY

The BTHA runs an awareness and information campaign promoting the importance of play for healthy child development – Make Time 2 Play. The campaign provides free play ideas through a mobile app and resources of information and for discussion online and on social networks. Visit or contact Natasha Crookes or Kerri Atherton for further details.


The Toy Industry Awards take place annually at the end of January and celebrate the best of the UK toy industry from both suppliers and retailers.

For media information, please contact: Natasha Crookes or Annalisa Cappelinni on 020 7701 7271.


The Toy Fair is run by the British Toy & Hobby Association. It is a trade only event and the ONLY dedicated toy industry exhibition in the UK. More information can be found on the Toy Fair website.

The Toy Fair takes place the last Tuesday to Thursday every January at Olympia, West London. The official press day takes place on the first day of the fair, although media are invited to attend across any of the three show dates.

Media can register for a free pass through the Toy Fair website.

For press information, please contact: Ravi Vijh at Bastion PR on 020 7421 7600 or email