Today’s promoted, in-demand toy can quickly become tomorrow’s ‘has-been.’ Does your innovation have growth potential? Does it have play value, will the consumer get his/her money’s worth and, most important, is it fun? Many inventors conduct informal market research by having friends or relatives play-test a product with the age group for which it is intended. Remember, toy manufacturers and design firms employ professionals who have many years of experience creating toys with long-lasting appeal, and they also carry out toy testing to make sure the toy has play value and appeal.
Anticipating trends is difficult even for the experts, so most large toy companies commission extensive market research to determine what type of toys children like and play with the longest and the types of toys parents want to purchase for their children.