British Toy & Hobby Association named Trade Association of the Year
The British Toy & Hobby Association (BTHA) was named Trade Association of the Year at this year’s prestigious Trade Association Forum Best Practice Awards. The Association also won the Corporate Social Responsibility (CSR) and Social Media categories, as well as being a finalist in the Exhibition of the Year for Toy Fair.
The Trade Association Forum Best Practice Awards recognise, reward and promote best practice amongst trade associations throughout the UK. The overall Trade Association of the Year is given to the Association who has clearly demonstrated great success over many different areas of work on behalf of its membership.
In the specific category awards, it was the Toy Trust which won the best CSR initiative of the year. The Award recognised the outstanding contribution of the Toy Trust raised from across the entire toy industry to support many different children’s charities across the UK and oversees. The Social Media Award was won by the BTHA’s Make Time 2 Play campaign which gives parents free play ideas whilst also promoting the many benefits of play for child development. The campaign has increased its Facebook following by nearly 40,000 in the last 18 months.
Linda Cavender, Chief Executive at the Trade Association Forum (TAF) said, “The BTHA have had a fantastic year and have clearly demonstrated their prowess across a number of activities traditionally undertaken by trade associations which have been of great benefit to their industry and their membership. The legislative landscape for the toy industry has provided challenges and BTHA have done a sterling job providing expert advice and guidance which is key to their members’ business success. The development of a toolkit for members has also seen success, as have social media campaigns, but perhaps one of the most notable achievements has been the agreement of a Primary Authority Coordinated Partnership, as part of the Toy Safety Directive. As well as all their association activities, the BHTA has also seen huge success with their Toy Trust, helping disadvantaged children all over the World. TAF is delighted to recognise BTHA’s hard work and they well deserve the accolade of 2016 Trade Association of the Year.”
Natasha Crookes, Director of Public Affairs and Communications at BTHA said, “We are absolutely thrilled to have won Association of the Year and are extremely thankful to the Trade Association Forum for the recognition of our work at the BTHA. It was a lovely surprise for us all and this prestigious accolade is genuinely appreciated by entire team and our membership.”