Founded by the British Toy and Hobby Association in 1990, the Toy Trust – the industry’s charity – raises money predominantly from the toy industry, its suppliers and friends, and distributes it to young, disadvantaged and disabled children’s charities within the UK and abroad.

To ensure all the money raised goes to the children that need it most, the Toy Trust is administered by the BTHA which covers all administration costs. To date, the Toy Trust has raised more than £4million. For more information visit Toy Trust.

In addition to the official industry Trust, many of our members support their own charities and community projects each year, here are just a couple of their stories…..

Hasbro Hasbro UK

Team Hasbro cycle from Rome 2 Home and raise £6220 for The  Toy Trust, supporting Whizz-Kidz.

Louis Marengo, National Account Manager at Hasbro UK, along with 5 of his friends committed themselves to the biggest challenge of their lives when they decided to cycle 1200 from Rome to Home!   The team, who have been friends since University, were excited by this challenge but also wanted to raise money for a very worthy cause.   With Hasbro having a strong link with the Toy Trust, who are supporting the Whizz -Kidz charity in 2014, the choice was easy!    Whizz-Kidz helps get disabled children moving again with support and encouragement from their incredible staff all across the UK.

Their journey started on August 16th outside St Peter’s in the Vatican City.  Spirits were very high as they left, although they had no idea what the 2 week journey ahead would entail!

Team Hasbro headed up the east cost of Italy, then towards the Swiss border passing some incredible towns and scenery.  They crossed over into Switzerland and the Alps loomed in the distance, which they had to cross to get to France for the final 500 miles of the European journey.

Not only did they have a mammoth journey to contend with Team Hasbro had to deal with tramlines in Basel (which incidentally are death traps for cyclists) dislocated shoulders (but Robbie would carrying on riding!), bike malfunctions, undulating terrain, relentless wind and rain battering the team & their morale! But this group of friends also they had a journey of a lifetime, taking in breath-taking scenery and views of some of the most wonderful places in Europe.

However, arriving back into London was a great moment.   It was truly a journey of both great adventure and fulfilment. The Hasbro Team have currently raised a total of £6,221 for the Toy Trust and Whizz-Kidz, which they are all very proud of.

HTI Jumbo Games

Jumbo Games created the Pounds for Puzzling fundraiser at Toy Fair 2014 promising to give a pound for every puzzle piece placed to the toy industry’s children’s charity, The Toy Trust.  A 1,000 piece Wasgij puzzle was completed on day one resulting in Jumbo continuing the fundraiser and encouraging visitors to complete another puzzle.  At end of play Wednesday, Jumbo had raised over £2,000 and by the last day of Toy Fair, a fantastic 2600 pieces had been placed.  Jumbo Games are pleased to donate a grand total of £2,600 to the Toy Trust.

“The Toy Trust is extremely grateful for the unwavering support of the industry which allows the charity to continue to disperse funds to children’s causes.  Special thanks to Jumbo Games for this fantastic initiative.” Foye Pascoe, Toy Trust Chairman.

For further information please contact miPR:  – 07891 053117

HTI Blackpool Fun Run Team Fun



A team of 16 strong ‘athletes’ from North West based toy firm HTI completed a 10K charity fun run on Sunday 12th May. The team’s noble efforts were in aid of the local Trinity Palliative Care Services and Brian House Children’s Hospice. The 10K (6.2mile) route took the runners on a veritable tourist trail along Blackpool’s famous promenade, although the turbulent weather conditions proved a challenging test of endurance as the valiant runners had to battle with bracing winds and driving rain as they sprinted, scampered and staggered along the resort’s Golden Mile towards the finish line. Over 3000 people of all ages and abilities took part in the charity race and over 4000 spectators lined the route to cheer on the runners.


The quickest HTI runner to complete the 10K course was National Account Manager Angela Jamieson with an impressive time of 40 mins 20 seconds. The team’s average race time was a respectable 1 hour 15 seconds. The HTI team has raised a total of £1500 from collective donations and sponsorship, which the HTI Board of Directors has pledged to double to make a grand total of £3000 for the deserving local charity. All members of the HTI Fun Run Team would like to take this opportunity to thank everyone in the toy industry for their generous donations.

HTI Blackpool Fun Run Team Fun

Donations can still be made and would be greatly appreciated by logging on to:

Vivid 3 Peaks Vivid Toy Group

Vivid Toy Group, the largest British toy maker, prides itself in raising over £50,000 every year for both local children’s charities and bigger projects supported by the Toy Trust.

In 2012 over 20 Vivid team members took part in the Toy Trust Three Peaks Challenge and raised over £35,000 towards the funding of a new orphanage in Malawi for street children. “Getting our team to work together and raise funds for big projects like the Malawi orphanage is not only a great way of “giving back” to the world’s poorest children but also a great team-building opportunity and a chance to “stretch” our people outside of their comfort zone,” states Vivid Chairman and Co-founder Nick Austin.

In addition to Toy Trust activities Vivid also supports local children’s charities including Shooting Star Chase Children’s Hospice, Vivid’s neighbour in Guildford, with whom they do regular fundraising events including fun-runs, toy sales and cake-baking days.

Flair Flair Leisure Products PLC Paul lavington flair

Flair Leisure Products PLC, based in Surrey, enjoyed a fun-filled Red Nose Day in March 2013. In addition to everyone dressing up in crazy costumes, they had a tea and cake sale, offered staff the opportunity to donate money to play their favourite song on a mini juke box and a huge toy sale took place. Over £500 was raised on the day and money is still coming in.

Between 31 March and 7 June Paul Lavington of Flair PLC will be joining a team from the charity organisation Link Romania who will be working on the Vulcanizare project in the village of Dancu, Moldova. This is a car maintenance project that will generate jobs and income for the village. The site is presently derelict and a working party began the project in 2012. Paul will be working with local people to construct a garage which as his colleagues at Flair will no doubt testify may prove difficult as manual labour and DIY are not Paul’s strongest points!

Paul also competed in the Reading Half Marathon in March 2013 in order to raise funds for the trip.