The British Toy & Hobby Association office is located at BTHA House, 142-146 Long Lane, London SE1 4BS.

The secretariat is headed by Roland Earl, Director General, with seven staff that support the work of the association, the Toy Fair and the Toy Trust.

BTHA staff work to ensure that members are represented at UK and EU level when decisions are being made that could affect the business of toys. The staff of the association work hard to establish working relationships with opinion formers, members of the media, government and non-government organisations to ensure the smooth running of the association for its members.  The Events team ensure the smooth running of the Toy Fair including operations and sales. They also manage the many varied events run by the BTHA throughout the year.

Roland Earl, Director General

Roland Earl

Director General and Company Secretary

Natasha Crookes, Director of Communications & Public Affairs

Natasha Crookes

Director of Communications & Public Affairs

Tracey Butcher, Office Manager

Tracey Butcher

Office Manager

Majen Immink, Head of Toy Fair Operations & Sales

Majen Immink

Director of Fairs & Special Events

Matthew Jones, Head of Member & Special Events

Matthew Jones

Head of Digital & Services

Christine Baxter, Exhibition & Special Events Manager

Christine Baxter

Exhibition & Special Events Manager

Kerri Atherton, Intern, Communications & Public Affairs Team

Kerri Atherton

Public Affairs Manager

Rebecca Deeming, Communications & Public Affairs Team

Rebecca Deeming

Public Relations Manager