imageFounded in 1944, the British Toy & Hobby Association is the official organisation representing manufacturers for Britain’s £3.5 billion toy market. The Association promotes the highest standards of safety and quality in the manufacture of toys, games and playthings.

No manufacturer is admitted to membership unless he /she undertakes to manufacture products in accordance with the requirements of the Toy Safety Directive, to hold the required documentation and is able to satisfy the Association’s toy safety advisor of a commitment to a safe manufacturing process.

The Code of Practice also requires members to commit to responsible practices on both marketing to families and environmental issues to best reflect members’ commitment to good practice.

The BTHA represents the interests of the toy industry on a national and international level, addressing issues and commercial problems which could have a profound effect on the toy business. In Brussels the BTHA takes a leading role in European discussions and decision making through its active membership of Toy Industries of Europe and other European working committees, ensuring that the UK’s toy industry is at the forefront of international affairs.

The BTHA secretariat in London is headed by the Director General, Roland Earl and seven staff. The activities of the Association are directed by Council, elected annually. The Council, in turn, is supported by the work of six committees (Technical, Sustainability, Public Relations and Public Affairs, Toy Fair, Toy Trust and Finance) whose members are drawn from the Council, as well as the wider membership, all of whom have specialist knowledge of their committee’s working area.

The Department for Business, Innovation and Skills has described the BTHA as “one of the best organised bodies of its kind in the country”.

If you are involved in toy manufacturing, the BTHA is well placed to represent your interests.


The benefits of membership are listed below, please contact for further details;

*Please note –the benefits of full membership (asterisked) are not available to associate members


Advice and Support from the Secretariat

National Partnerships


The Lion Mark*

Toy Safety



The Toy Trust

Central London Meeting facilities

*Please note –the benefits of full membership asterisked above are not available to associate members