Spin Master’s Hatchimals, Ty and Smyths Toys triumph at the 52nd Toy Industry Awards



Organised by the British Toy & Hobby Association with the Toy Retailers Association (TRA) – the awards were presented at the gala event held in Olympia’s Apex Room following the first day of the 64th annual Toy Fair, which is currently taking place at Olympia in West London.

BTHA Chairman, Jon Diver, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards. The full line up of winners follows:


Independent Toy Retailer of the Year                                                                 JJ Toys, Gerrards Cross

Specialist Multiple Toy Retailer of the Year (up to 5 stores)                          Starlings Toymaster

Specialist Multiple Toy Retailer of the Year (up to 30 stores)                       SMF Toytown

Specialist Multiple Toy Retailer of the Year (over 30 stores)                         Smyths Toys

General Multiple Toy Retailer of the Year                                                          Argos

Department Store Toy Retailer of the Year                                                        Toytown at Arnotts, Dublin

Online Toy Retailer of the Year                                                                            Shop Direct

Overall Toy Retailer of the Year                                                               Smyths Toys



Action Figures Range of The Year                                      Power Rangers, Bandai

Pocket Money Toy of The Year                                           Mash’ems & Fash’ems, Character Options

Interactive Toy of The Year                                                 Snuggles My Dream Puppy, Character Options

Craze of The Year                                                                  Pokemon, Esdevium

Collectable Range of The Year                                            Shopkins, Flair

Social Media Sensation of The Year                                  Speak Out, Hasbro

Game of The Year                                                                 Pie Face, Hasbro

Construction Range of The Year                                        Lego Star Wars, Lego

Doll of The Year                                                                     DC Super Hero Girls 12″ Fashion Assortment, Mattel

Imaginative Play Set of The Year                                        Num Noms Lip Gloss Truck, MGA

Creative Toy of The Year                                                      Gel-a-peel 3D Design Station, MGA

Pre-School Toy of The Year                                                 Paw Patrol Paw Patroller, Spin Master

Outdoor Toy of The Year                                                     Phlat Ball, Vivid

Electronic Toy of The Year                                                  Selfie Mic, Worlds Apart

Licence of The Year                                                              Paw Patrol, Spin Master

Supplier of The Year                                                             Ty

Toy of the Year                                                              Hatchimals, Spin Master